Pain Relief Clinic — Gloucester Physiotherapy Digital Visibility Score

Digital Visibility Score: 47 / 100 · Rank 35 of 46

Digital Visibility Score47/100Rank 35 of 46 Critical problem1The site is not served over HTTPS One page from the first1Closest: osteopath Gloucester at #12 Furthest behind-25Technical: 63 against a sector median of 88

Measured 1 September 2026 via the PYC Gloucester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	48	63	−15
Technical	63	88	−25
Local presence	80	72.5	+7.5
Visibility	17	10.5	+6.5
AI search presence	20	0	+20
Content & trust	30	49	−19

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-15
Technical		-25
Local presence		+7.5
Visibility		+6.5
AI search presence		+20
Content & trust		-19

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingVery little published contentThe homepage carries 273 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 4 of 12 keywords, average position 34, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Gloucester	not in top 100
physio Gloucester	not in top 100
best physiotherapist Gloucester	not in top 100
sports injury clinic Gloucester	not in top 100
back pain treatment Gloucester	#8
chiropractor Gloucester	#47
osteopath Gloucester	#12
private physio Gloucester	#69
rehabilitation clinic Gloucester	not in top 100
physiotherapy Quedgeley	not in top 100
physiotherapy Hucclecote	not in top 100
physio Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, 5 Valleys Physio Ltd (Gloucester), on every pillar.

Speed & CWV		48
Technical		63
Local presence		80
Visibility		17
AI search presence		20
Content & trust		30

this firm sector median leader

Pain Relief Clinic trails 5 Valleys Physio Ltd (Gloucester) by 212 points across 6 pillars, but 61% of that is AI search presence and Content & trust alone.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

osteopath Gloucester

#12

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Gloucester?
✗	Which physio clinic in Gloucester would you recommend for a sports injury?
✗	Top rated physiotherapy in Gloucester
✓	I have back pain and live in Gloucester - who should I see?	named
✗	Best physiotherapy in Quedgeley, Gloucester

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	78
Locations	1
Reviews in last 90 days	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

feel13
professional staff7
back problems6
shoulder5
neck pain relief4
suffering4
thoroughness2
value for money2
improved mobility2
training2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 273 words
Visibility	17	ranks for 4 of 12 keywords · average position 34 · local 3-pack: 0
Local presence	80	78 reviews · rated 4.9 · 1 new in 90 days
Technical	63	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Speed & CWV: 48/100, below the sector median of 63.
Technical: 63/100, below the sector median of 88.
Content & trust: 30/100, below the sector median of 49.

How this compares to the leader

5 Valleys Physio Ltd (Gloucester) leads the index with 78/100. The largest gaps are: AI search presence (20 vs 100); Content & trust (30 vs 79); Visibility (17 vs 54).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Pain Relief Clinic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Painswick Osteopaths	#33	49/100	2 places above you
Just Chest Physio	#37	45/100	2 places below you
Even Stride Veterinary Physiotherapy - Cheltenham	#32	49/100	3 places above you
Regency sports massage	#38	45/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 67 · accessibility 79 · best practices 56 · SEO 92 — biggest losses: Does not use HTTPS; Network dependency tree; Touch targets do not have sufficient size or spacing.
Google profile detail	3 photos · claimed · no description · hours listed · 0 of 78 reviews are one star
Backlinks	51 referring domains · 403 links · rank 113
Site structure	1 pages crawled · 24 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	1 URLs listed · declared in robots.txt · no lastmod dates · 1 of 1 sampled URLs resolve

Where to get this fixed

Pain Relief Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (17/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.