Gloucester Chiropractic Clinic — Gloucester Physiotherapy Digital Visibility Score

Digital Visibility Score: 61 / 100 · Rank 11 of 46

Digital Visibility Score61/100Rank 11 of 46 · top 22%One page from the first1Closest: chiropractor Gloucester at #14 Furthest behind-14Content & trust: 35 against a sector median of 49

Measured 1 September 2026 via the PYC Gloucester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	—	63	not measured
Technical	100	88	+12
Local presence	73	72.5	+0.5
Visibility	12	10.5	+1.5
AI search presence	60	0	+60
Content & trust	35	49	−14

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		not measured
Technical		+12
Local presence		+0.5
Visibility		+1.5
AI search presence		+60
Content & trust		-14

Where this firm ranks

Ranks for 2 of 12 keywords, average position 26.5, in the local 3-pack for 2 keywords.

Keyword	Position
physiotherapy Gloucester	not in top 100
physio Gloucester	not in top 100
best physiotherapist Gloucester	not in top 100
sports injury clinic Gloucester	not in top 100
back pain treatment Gloucester	#39
chiropractor Gloucester	#14
osteopath Gloucester	not in top 100
private physio Gloucester	not in top 100
rehabilitation clinic Gloucester	not in top 100
physiotherapy Quedgeley	not in top 100
physiotherapy Hucclecote	not in top 100
physio Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, 5 Valleys Physio Ltd (Gloucester), on every pillar.

Technical		100
Local presence		73
Visibility		12
AI search presence		60
Content & trust		35

this firm sector median leader

Gloucester Chiropractic Clinic trails 5 Valleys Physio Ltd (Gloucester) by 143 points across 4 pillars, but 60% of that is Content & trust and Visibility alone. It already matches or beats the leader on Technical.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

chiropractor Gloucester

#14

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Gloucester?
✓	Which physio clinic in Gloucester would you recommend for a sports injury?	named
✗	Top rated physiotherapy in Gloucester
✓	I have back pain and live in Gloucester - who should I see?	cited by domain
✓	Best physiotherapy in Quedgeley, Gloucester	named

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	20
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	35	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 671 words
Visibility	12	ranks for 2 of 12 keywords · average position 26.5 · local 3-pack: 2
Local presence	73	20 reviews · rated 5 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Content & trust: 35/100, below the sector median of 49.

How this compares to the leader

5 Valleys Physio Ltd (Gloucester) leads the index with 78/100. The largest gaps are: Content & trust (35 vs 79); Visibility (12 vs 54); AI search presence (60 vs 100).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.

Firms ranked near this one

The firms nearest Gloucester Chiropractic Clinic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Cheltenham Chiropractic Clinic	#9	62/100	2 places above you
ToT Gloucestershire - Private Home Visit Physiotherapy Service for Elderly	#13	61/100	2 places below you
Farr Physiotherapy	#8	64/100	3 places above you
Performance Chiropractic Gloucester	#14	60/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 56 · accessibility 89 · best practices 70 · SEO 85 — biggest losses: Links do not have a discernible name; Render-blocking requests; Links do not have descriptive text
Google profile detail	6 photos · claimed · has a description · hours listed · 0 of 20 reviews are one star
Backlinks	50 referring domains · 120 links · rank 103 · 14 broken
Site structure	1 pages crawled · 39 internal links per page · reachable in: contact 1 click, about 1 click · 3% of links use a generic anchor · 13 sitemap pages not reachable by following links
Sitemap	14 URLs listed · declared in robots.txt · newest entry 103 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Gloucester Chiropractic Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (12/100) and Content & trust (35/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.