Cheltenham Chiropractic Clinic — Gloucester Physiotherapy Digital Visibility Score

Digital Visibility Score: 62 / 100 · Rank 9 of 46

Digital Visibility Score62/100Rank 9 of 46 · top 18%Problems found1The site has not changed in a long time Furthest behind-7.5Visibility: 3 against a sector median of 10.5

Measured 1 September 2026 via the PYC Gloucester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	61	63	−2
Technical	100	88	+12
Local presence	77	72.5	+4.5
Visibility	3	10.5	−7.5
AI search presence	60	0	+60
Content & trust	53	49	+4

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-2
Technical		+12
Local presence		+4.5
Visibility		-7.5
AI search presence		+60
Content & trust		+4

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 10.5 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 2 keywords.

Keyword	Position
physiotherapy Gloucester	not in top 100
physio Gloucester	not in top 100
best physiotherapist Gloucester	not in top 100
sports injury clinic Gloucester	not in top 100
back pain treatment Gloucester	not in top 100
chiropractor Gloucester	not in top 100
osteopath Gloucester	not in top 100
private physio Gloucester	not in top 100
rehabilitation clinic Gloucester	not in top 100
physiotherapy Quedgeley	not in top 100
physiotherapy Hucclecote	not in top 100
physio Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, 5 Valleys Physio Ltd (Gloucester), on every pillar.

Speed & CWV		61
Technical		100
Local presence		77
Visibility		3
AI search presence		60
Content & trust		53

this firm sector median leader

Cheltenham Chiropractic Clinic trails 5 Valleys Physio Ltd (Gloucester) by 141 points across 5 pillars, but 65% of that is Visibility and AI search presence alone. It already matches or beats the leader on Technical.

AI search presence

Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Gloucester?
✓	Which physio clinic in Gloucester would you recommend for a sports injury?	named
✗	Top rated physiotherapy in Gloucester
✓	I have back pain and live in Gloucester - who should I see?	named
✓	Best physiotherapy in Quedgeley, Gloucester	named

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	25
Locations	1
Reviews in last 90 days	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

friendly staff12
exercise advice3
sound advice2
quick diagnosis2
first session2
effective treatment2
explanations2
back problems2
problem solving2
medical2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	53	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 1,262 words · last changed: 3837 days ago
Visibility	3	ranks for 0 of 12 keywords · local 3-pack: 2
Local presence	77	25 reviews · rated 5 · 1 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

5 Valleys Physio Ltd (Gloucester) leads the index with 78/100. The largest gaps are: Visibility (3 vs 54); AI search presence (60 vs 100); Content & trust (53 vs 79).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.

Firms ranked near this one

The firms nearest Cheltenham Chiropractic Clinic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Churchdown Osteopaths	#7	64/100	2 places above you
Gloucester Chiropractic Clinic	#11	61/100	2 places below you
Gloucester Osteopathic And Sports Injuries Clinic	#6	65/100	3 places above you
The Fixer Chiropractic	#12	61/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 51 · accessibility 86 · best practices 81 · SEO 92 — biggest losses: Links do not have a discernible name; Use efficient cache lifetimes; Legacy JavaScript
Google profile detail	30 photos · claimed · has a description · hours listed · 0 of 25 reviews are one star
Backlinks	42 referring domains · 209 links · rank 53
Site structure	1 pages crawled · 52 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 10% of links use a generic anchor · 70 sitemap pages not reachable by following links
Sitemap	70 URLs listed · declared in robots.txt · newest entry 130 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Cheltenham Chiropractic Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (3/100) and Content & trust (53/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.