Robert Powell Chartered Accountants — Gloucester Accountant Digital Visibility Score
Digital Visibility Score: 35 / 100 · Rank 37 of 41
Digital Visibility Score35/100Rank 37 of 41Problems found2No XML sitemap foundOne page from the first4Closest: company accounts Gloucester at #15Furthest behind-75Technical: 0 against a sector median of 75
Measured 29 August 2026 via the PYC Gloucester Accountant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | — | 65.5 | not measured |
| Technical | 0 | 75 | −75 |
| Local presence | 67 | 79 | −12 |
| Visibility | 46 | 13 | +33 |
| AI search presence | 20 | 0 | +20 |
| Content & trust | 49 | 54 | −5 |
| Speed & CWV | not measured | |
|---|---|---|
| Technical | -75 | |
| Local presence | -12 | |
| Visibility | +33 | |
| AI search presence | +20 | |
| Content & trust | -5 |
Problems found
Section titled “Problems found”- Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
- Worth knowingThe site has not changed in a long timeThe homepage last reported a change 5 years ago.
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| accountants Gloucester | #17 |
| chartered accountants Gloucester | #3 |
| best accountants Gloucester | #3 |
| small business accountant Gloucester | #17 |
| tax advisor Gloucester | #23 |
| bookkeeping Gloucester | #18 |
| self assessment help Gloucester | not in top 100 |
| company accounts Gloucester | #15 |
| payroll services Gloucester | #24 |
| accountants Quedgeley | #6 |
| accountants Hucclecote | #28 |
| bookkeeping Quedgeley | #4 |
The gap to the leader
Section titled “The gap to the leader”| Technical | 0 | |
|---|---|---|
| Local presence | 67 | |
| Visibility | 46 | |
| AI search presence | 20 | |
| Content & trust | 49 |
this firm sector median leader
Robert Powell Chartered Accountants trails Griffiths Marshall by 187 points across 5 pillars, but 74% of that is Technical and Content & trust alone.
Closest to the first page
Section titled “Closest to the first page”| company accounts Gloucester | #15 | |
| accountants Gloucester | #17 | |
| small business accountant Gloucester | #17 | |
| bookkeeping Gloucester | #18 |
4 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best accountants in Gloucester? | |
| ✗ | Which accountant in Gloucester would you recommend for a small business? | |
| ✓ | Top rated chartered accountants in Gloucester | cited by domain |
| ✗ | I need an accountant in Gloucester - who should I contact? | |
| ✗ | Best accountants in Quedgeley, Gloucester |
Why this score
Section titled “Why this score”| Pillar | Score | Made up of |
|---|---|---|
| Content & trust | 49 | about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 716 words · last changed: 1811 days ago |
| Visibility | 46 | ranks for 11 of 12 keywords · average position 14.4 · local 3-pack: 0 |
| Local presence | 67 | 0 reviews · 0 new in 90 days |
| Technical | 0 | HTTPS: — · page allows indexing: — · robots.txt allows crawling: — · sitemap: no · structured data: — |
Key findings
Section titled “Key findings”- Technical: 0/100, below the sector median of 75.
- Local presence: 67/100, below the sector median of 79.
How this compares to the leader
Section titled “How this compares to the leader”Griffiths Marshall leads the index with 73/100. The largest gaps are: Technical (0 vs 88); Content & trust (49 vs 100); AI search presence (20 vs 60).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.
- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Firms ranked near this one
Section titled “Firms ranked near this one”| Firm | Rank | Score | Why it is here |
|---|---|---|---|
| BR Accounting Ltd | #35 | 40/100 | 2 places above you |
| Drivers Accountant LTD | #39 | 23/100 | 2 places below you |
| Correct Balance LLP | #34 | 44/100 | 3 places above you |
| Clements Tax | #40 | 19/100 | 3 places below you |
Context (not scored)
Section titled “Context (not scored)”| Companies House | No confident match on the registered name |
|---|---|
| Real-user speed (CrUX) | Too little traffic to appear in Chrome’s public dataset |
| Google profile detail | 1 photo · claimed · has a description · hours listed |
| Backlinks | 52 referring domains · 171 links · rank 0 |
| Site structure | 1 pages crawled · 37 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor |
Where to get this fixed
Section titled “Where to get this fixed”Robert Powell Chartered Accountants’s lowest-scoring pillars among those we publish remediation guidance for:
- Technical (0/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.
- AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.