Bluestar Accounting — Gloucester Accountant Digital Visibility Score

Digital Visibility Score: 33 / 100 · Rank 38 of 41

Digital Visibility Score33/100Rank 38 of 41 Critical problem1The site is not served over HTTPS Furthest behind-27Local presence: 52 against a sector median of 79

Measured 29 August 2026 via the PYC Gloucester Accountant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	—	65.5	not measured
Technical	63	75	−12
Local presence	52	79	−27
Visibility	0	13	−13
AI search presence	0	0	level
Content & trust	30	54	−24

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		not measured
Technical		-12
Local presence		-27
Visibility		-13
AI search presence		0
Content & trust		-24

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingVery little published contentThe homepage carries 262 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
accountants Gloucester	not in top 100
chartered accountants Gloucester	not in top 100
best accountants Gloucester	not in top 100
small business accountant Gloucester	not in top 100
tax advisor Gloucester	not in top 100
bookkeeping Gloucester	not in top 100
self assessment help Gloucester	not in top 100
company accounts Gloucester	not in top 100
payroll services Gloucester	not in top 100
accountants Quedgeley	not in top 100
accountants Hucclecote	not in top 100
bookkeeping Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Griffiths Marshall, on every pillar.

Technical		63
Local presence		52
Visibility		0
AI search presence		0
Content & trust		30

this firm sector median leader

Bluestar Accounting trails Griffiths Marshall by 224 points across 5 pillars, but 58% of that is Content & trust and AI search presence alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best accountants in Gloucester?
✗	Which accountant in Gloucester would you recommend for a small business?
✗	Top rated chartered accountants in Gloucester
✗	I need an accountant in Gloucester - who should I contact?
✗	Best accountants in Quedgeley, Gloucester

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 262 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	52	0 reviews · 0 new in 90 days
Technical	63	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Technical: 63/100, below the sector median of 75.
Local presence: 52/100, below the sector median of 79.
Visibility: 0/100, below the sector median of 13.
Content & trust: 30/100, below the sector median of 54.

How this compares to the leader

Griffiths Marshall leads the index with 73/100. The largest gaps are: Content & trust (30 vs 100); AI search presence (0 vs 60); Visibility (0 vs 50).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Bluestar Accounting in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Macdonald & Co	#36	36/100	2 places above you
Clements Tax	#40	19/100	2 places below you
BR Accounting Ltd	#35	40/100	3 places above you
Erhan Ogruc Consultants	#41	17/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 07384341 · 15.9 years old · active · SIC 69202
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 72 · accessibility 70 · best practices 74 · SEO 92 — biggest losses: Document does not have a main landmark.; LCP request discovery; Render-blocking requests
Google profile detail	2 photos · claimed · no description · no hours listed
Backlinks	43 referring domains · 47 links · rank 0
Site structure	2 pages crawled · 10.5 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor

Where to get this fixed

Bluestar Accounting’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.