Macdonald & Co — Gloucester Accountant Digital Visibility Score

Digital Visibility Score: 36 / 100 · Rank 36 of 41

Digital Visibility Score36/100Rank 36 of 41 Critical problem1The site is not served over HTTPS Furthest behind-61Technical: 14 against a sector median of 75

Measured 29 August 2026 via the PYC Gloucester Accountant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	100	65.5	+34.5
Technical	14	75	−61
Local presence	63	79	−16
Visibility	0	13	−13
AI search presence	0	0	level
Content & trust	3	54	−51

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+34.5
Technical		-61
Local presence		-16
Visibility		-13
AI search presence		0
Content & trust		-51

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.
Worth fixingVery little published contentThe homepage carries 16 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 4.3 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
accountants Gloucester	not in top 100
chartered accountants Gloucester	not in top 100
best accountants Gloucester	not in top 100
small business accountant Gloucester	not in top 100
tax advisor Gloucester	not in top 100
bookkeeping Gloucester	not in top 100
self assessment help Gloucester	not in top 100
company accounts Gloucester	not in top 100
payroll services Gloucester	not in top 100
accountants Quedgeley	not in top 100
accountants Hucclecote	not in top 100
bookkeeping Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Griffiths Marshall, on every pillar.

Technical		14
Local presence		63
Visibility		0
AI search presence		0
Content & trust		3

this firm sector median leader

Macdonald & Co trails Griffiths Marshall by 289 points across 5 pillars, but 59% of that is Content & trust and Technical alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best accountants in Gloucester?
✗	Which accountant in Gloucester would you recommend for a small business?
✗	Top rated chartered accountants in Gloucester
✗	I need an accountant in Gloucester - who should I contact?
✗	Best accountants in Quedgeley, Gloucester

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	3	about page: no · team page: no · credentials: no · blog or news: no · homepage: 16 words · last changed: 1586 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	63	0 reviews · 0 new in 90 days
Technical	14	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: — · sitemap: no · structured data: no

Key findings

Technical: 14/100, below the sector median of 75.
Local presence: 63/100, below the sector median of 79.
Visibility: 0/100, below the sector median of 13.
Content & trust: 3/100, below the sector median of 54.

How this compares to the leader

Griffiths Marshall leads the index with 73/100. The largest gaps are: Content & trust (3 vs 100); Technical (14 vs 88); AI search presence (0 vs 60).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Macdonald & Co in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Correct Balance LLP	#34	44/100	2 places above you
Bluestar Accounting	#38	33/100	2 places below you
KJ ACCOUNTS	#33	45/100	3 places above you
Drivers Accountant LTD	#39	23/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 100 · accessibility 53 · best practices 67 · SEO 73 — biggest losses: Does not use HTTPS; Charset declaration is missing or occurs too late in the HTML; Page lacks the HTML doctype, thus triggering quirks-mode
Google profile detail	1 photo · unclaimed · no description · hours listed
Backlinks	44 referring domains · 47 links · rank 1
Site structure	1 pages crawled · 1 internal links per page · 0% of links use a generic anchor

Where to get this fixed

Macdonald & Co’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.