Burton Sweet Ltd — Gloucester Accountant Digital Visibility Score

Digital Visibility Score: 49 / 100 · Rank 27 of 41

Digital Visibility Score49/100Rank 27 of 41Problems found2Structured data present, but no LocalBusiness markupFurthest behind-16Local presence: 63 against a sector median of 79

Measured 29 August 2026 via the PYC Gloucester Accountant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	58	65.5	−7.5
Technical	88	75	+13
Local presence	63	79	−16
Visibility	0	13	−13
AI search presence	0	0	level
Content & trust	70	54	+16

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-7.5
Technical		+13
Local presence		-16
Visibility		-13
AI search presence		0
Content & trust		+16

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 6 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
accountants Gloucester	not in top 100
chartered accountants Gloucester	not in top 100
best accountants Gloucester	not in top 100
small business accountant Gloucester	not in top 100
tax advisor Gloucester	not in top 100
bookkeeping Gloucester	not in top 100
self assessment help Gloucester	not in top 100
company accounts Gloucester	not in top 100
payroll services Gloucester	not in top 100
accountants Quedgeley	not in top 100
accountants Hucclecote	not in top 100
bookkeeping Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Griffiths Marshall, on every pillar.

Technical		88
Local presence		63
Visibility		0
AI search presence		0
Content & trust		70

this firm sector median leader

Burton Sweet Ltd trails Griffiths Marshall by 148 points across 4 pillars, but 74% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best accountants in Gloucester?
✗	Which accountant in Gloucester would you recommend for a small business?
✗	Top rated chartered accountants in Gloucester
✗	I need an accountant in Gloucester - who should I contact?
✗	Best accountants in Quedgeley, Gloucester

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 1,342 words · last changed: 2189 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	63	0 reviews · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Local presence: 63/100, below the sector median of 79.
• Visibility: 0/100, below the sector median of 13.

How this compares to the leader

Griffiths Marshall leads the index with 73/100. The largest gaps are: AI search presence (0 vs 60); Visibility (0 vs 50); Content & trust (70 vs 100).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Burton Sweet Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
PCD Accountancy Limited	#25	51/100	2 places above you
The Accountancy & Finance House Ltd	#29	48/100	2 places below you
Padam Walburn Accounting Services	#24	51/100	3 places above you
AGR Accounts Ltd	#30	47/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 56 · accessibility 79 · best practices 100 · SEO 85 — biggest losses: Use efficient cache lifetimes; Improve image delivery; Touch targets do not have sufficient size or spacing.
Google profile detail	1 photo · unclaimed · no description · hours listed
Backlinks	169 referring domains · 642 links · rank 191 · 11 broken
Site structure	1 pages crawled · 78 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 9% of links use a generic anchor

Where to get this fixed

Burton Sweet Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveB Digital Accounts#26 · 49/100 Full indexAll 41 firms ↓ Ranked belowHucclecote Accountancy Practice#28 · 49/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.