The Accountancy & Finance House Ltd — Gloucester Accountant Digital Visibility Score

Digital Visibility Score: 48 / 100 · Rank 29 of 41

Digital Visibility Score48/100Rank 29 of 41Problems found2Structured data present, but no LocalBusiness markupFurthest behind-24Content & trust: 30 against a sector median of 54

Measured 29 August 2026 via the PYC Gloucester Accountant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	65.5	−3.5
Technical	88	75	+13
Local presence	73	79	−6
Visibility	0	13	−13
AI search presence	0	0	level
Content & trust	30	54	−24

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-3.5
Technical		+13
Local presence		-6
Visibility		-13
AI search presence		0
Content & trust		-24

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth fixingVery little published contentThe homepage carries 219 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
accountants Gloucester	not in top 100
chartered accountants Gloucester	not in top 100
best accountants Gloucester	not in top 100
small business accountant Gloucester	not in top 100
tax advisor Gloucester	not in top 100
bookkeeping Gloucester	not in top 100
self assessment help Gloucester	not in top 100
company accounts Gloucester	not in top 100
payroll services Gloucester	not in top 100
accountants Quedgeley	not in top 100
accountants Hucclecote	not in top 100
bookkeeping Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Griffiths Marshall, on every pillar.

Technical		88
Local presence		73
Visibility		0
AI search presence		0
Content & trust		30

this firm sector median leader

The Accountancy & Finance House Ltd trails Griffiths Marshall by 180 points across 3 pillars, but 72% of that is Content & trust and AI search presence alone. It already matches or beats the leader on Technical, Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best accountants in Gloucester?
✗	Which accountant in Gloucester would you recommend for a small business?
✗	Top rated chartered accountants in Gloucester
✗	I need an accountant in Gloucester - who should I contact?
✗	Best accountants in Quedgeley, Gloucester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 219 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	73	1 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Visibility: 0/100, below the sector median of 13.
• Content & trust: 30/100, below the sector median of 54.

How this compares to the leader

Griffiths Marshall leads the index with 73/100. The largest gaps are: Content & trust (30 vs 100); AI search presence (0 vs 60); Visibility (0 vs 50).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest The Accountancy & Finance House Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Burton Sweet Ltd	#27	49/100	2 places above you
Accountrix	#31	46/100	2 places below you
B Digital Accounts	#26	49/100	3 places above you
Harbour Key Limited	#32	46/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 54 · accessibility 98 · best practices 96 · SEO 85 — biggest losses: Reduce JavaScript execution time; LCP request discovery; Largest Contentful Paint
Google profile detail	claimed · has a description · hours listed
Backlinks	8 referring domains · 33 links · rank 46
Site structure	5 pages crawled · 13.2 internal links per page · reachable in: contact 1 click, about 1 click · 2% of links use a generic anchor

Where to get this fixed

The Accountancy & Finance House Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveHucclecote Accountancy Practice#28 · 49/100 Full indexAll 41 firms ↓ Ranked belowAGR Accounts Ltd#30 · 47/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.