VJM Design House Ltd — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 52 / 100 · Rank 26 of 59

Digital Visibility Score52/100Rank 26 of 59 · top 43%Critical problem1Search engines are being told not to index this site Furthest behind-20Content & trust: 15 against a sector median of 35

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	79	63	+16
Technical	75	75	level
Local presence	76	73	+3
Visibility	13	0	+13
AI search presence	20	0	+20
Content & trust	15	35	−20

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+16
Technical		0
Local presence		+3
Visibility		+13
AI search presence		+20
Content & trust		-20

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 3 of 12 keywords, average position 39, in the local 3-pack for 0 keywords.

Keyword	Position
architects Cheltenham	#48
architect Cheltenham	not in top 100
architectural services Cheltenham	not in top 100
house extension architect Cheltenham	not in top 100
planning application architect Cheltenham	not in top 100
listed building architect Cheltenham	not in top 100
residential architects Cheltenham	#43
commercial architects Cheltenham	not in top 100
self build architect Cheltenham	not in top 100
loft conversion architect Cheltenham	#26
barn conversion architect Cheltenham	not in top 100
conservation architect Cheltenham	not in top 100

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Speed & CWV		79
Technical		75
Local presence		76
Visibility		13
AI search presence		20
Content & trust		15

this firm sector median leader

VJM Design House Ltd trails RE-Design Architects by 171 points across 5 pillars, but 57% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Cheltenham?
✓	Which architect in Cheltenham would you recommend for a house extension?	named
✗	Top rated architectural practices in Cheltenham
✗	I need an architect in Cheltenham - who should I contact?
✗	Conservation architects in Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	15	about page: no · team page: no · credentials: no · blog or news: no · homepage: 608 words
Visibility	13	ranks for 3 of 12 keywords · average position 39 · local 3-pack: 0
Local presence	76	1 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

Content & trust: 15/100, below the sector median of 35.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (20 vs 80); Content & trust (15 vs 53); Visibility (13 vs 49).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.

Firms ranked near this one

The firms nearest VJM Design House Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Ecological Survey & Assessment Ltd	#24	52/100	2 places above you
Cotswold Architecture + Design \| Contemporary Architecture & Extension Specialists	#28	51/100	2 places below you
Easton Bevins	#23	52/100	3 places above you
Guilor Ralph	#29	51/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 05115995 · 22.3 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 79 · accessibility 94 · best practices 81 · SEO 92 — biggest losses: Does not use HTTPS; Avoid multiple page redirects; Document does not have a meta description
Google profile detail	1 photo · unclaimed · no description · hours listed
Backlinks	37 referring domains · 44 links · rank 51
Site structure	1 pages crawled · 0 internal links per page · 1 sitemap pages not reachable by following links
Sitemap	2 URLs listed · declared in robots.txt · newest entry 880 days old · 2 of 2 sampled URLs resolve

Where to get this fixed

VJM Design House Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (13/100) and Content & trust (15/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.