Willow Life Chiropractic — Bristol Physiotherapy Digital Visibility Score

Digital Visibility Score: 54 / 100 · Rank 28 of 62

Digital Visibility Score54/100Rank 28 of 62 · top 44%Problems found1The site has not changed in a long time Furthest behind-16Local presence: 59 against a sector median of 75

Measured 1 September 2026 via the PYC Bristol Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	79	65	+14
Technical	100	88	+12
Local presence	59	75	−16
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	66	58	+8

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+14
Technical		+12
Local presence		-16
Visibility		-4
AI search presence		0
Content & trust		+8

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 2.9 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Bristol	not in top 100
physio Bristol	not in top 100
best physiotherapist Bristol	not in top 100
sports injury clinic Bristol	not in top 100
back pain treatment Bristol	not in top 100
chiropractor Bristol	not in top 100
osteopath Bristol	not in top 100
private physio Bristol	not in top 100
rehabilitation clinic Bristol	not in top 100
physiotherapy Clifton	not in top 100
physiotherapy Redland	not in top 100
physio Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Physio, on every pillar.

Speed & CWV		79
Technical		100
Local presence		59
Visibility		0
AI search presence		0
Content & trust		66

this firm sector median leader

Willow Life Chiropractic trails Bristol Physio by 142 points across 5 pillars, but 93% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Bristol?
✗	Which physio clinic in Bristol would you recommend for a sports injury?
✗	Top rated physiotherapy in Bristol
✗	I have back pain and live in Bristol - who should I see?
✗	Best physiotherapy in Clifton, Bristol

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	66	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 445 words · last changed: 1057 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	59	1 reviews · rated 5 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Local presence: 59/100, below the sector median of 75.

How this compares to the leader

Bristol Physio leads the index with 76/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 52).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Restart Google review generation and complete the Business Profile to close the local-pack gap.

Firms ranked near this one

The firms nearest Willow Life Chiropractic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Physio Fit Bristol	#26	54/100	2 places above you
Clifton Chiropractic Clinic	#30	53/100	2 places below you
ICAHT - Centre Of Integrative Medicine (Holistic Clinic)	#25	54/100	3 places above you
Lucy Smith Osteopathy	#31	53/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 78 · accessibility 73 · best practices 78 · SEO 100 — biggest losses: Heading elements are not in a sequentially-descending order; Reduce unused JavaScript; Render-blocking requests
Google profile detail	4 photos · unclaimed · no description · no hours listed
Backlinks	58 referring domains · 619 links · rank 230
Site structure	1 pages crawled · 31 internal links per page · reachable in: contact 1 click, team 1 click · 3% of links use a generic anchor · 16 sitemap pages not reachable by following links
Sitemap	16 URLs listed · declared in robots.txt · newest entry 418 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Willow Life Chiropractic’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.