Back2Action Ltd — Bristol Physiotherapy Digital Visibility Score

Digital Visibility Score: 53 / 100 · Rank 29 of 62

Digital Visibility Score53/100Rank 29 of 62 · top 46%Problems found2No structured data on the homepageFurthest behind-37Content & trust: 21 against a sector median of 58

Measured 1 September 2026 via the PYC Bristol Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	85	65	+20
Technical	75	88	−13
Local presence	75	75	level
Visibility	4	4	level
AI search presence	20	0	+20
Content & trust	21	58	−37

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+20
Technical		-13
Local presence		0
Visibility		0
AI search presence		+20
Content & trust		-37

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 185 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 52, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Bristol	not in top 100
physio Bristol	not in top 100
best physiotherapist Bristol	not in top 100
sports injury clinic Bristol	#52
back pain treatment Bristol	not in top 100
chiropractor Bristol	not in top 100
osteopath Bristol	not in top 100
private physio Bristol	not in top 100
rehabilitation clinic Bristol	not in top 100
physiotherapy Clifton	not in top 100
physiotherapy Redland	not in top 100
physio Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Physio, on every pillar.

Speed & CWV		85
Technical		75
Local presence		75
Visibility		4
AI search presence		20
Content & trust		21

this firm sector median leader

Back2Action Ltd trails Bristol Physio by 182 points across 4 pillars, but 60% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Local presence.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Bristol?
✓	Which physio clinic in Bristol would you recommend for a sports injury?	cited by domain
✗	Top rated physiotherapy in Bristol
✗	I have back pain and live in Bristol - who should I see?
✗	Best physiotherapy in Clifton, Bristol

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	29
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• friendly staff12
• fitness goals5
• sports rehab4
• physiotherapy4
• strength training3
• football3
• weight loss2
• injury prevention2
• pain relief2
• return to sport2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	21	about page: no · team page: no · credentials: no · blog or news: no · homepage: 185 words · last changed: 1 days ago
Visibility	4	ranks for 1 of 12 keywords · average position 52 · local 3-pack: 0
Local presence	75	29 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Technical: 75/100, below the sector median of 88.
• Content & trust: 21/100, below the sector median of 58.

How this compares to the leader

Bristol Physio leads the index with 76/100. The largest gaps are: AI search presence (20 vs 80); Content & trust (21 vs 70); Visibility (4 vs 52).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Back2Action Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Vital Health Chiropractic Clinic	#27	54/100	2 places above you
Lucy Smith Osteopathy	#31	53/100	2 places below you
Physio Fit Bristol	#26	54/100	3 places above you
Phoenix Physio	#32	53/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 08224859 · 13.9 years old · active · SIC 85510, 86900, 93130, 96040
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 67 · accessibility 96 · best practices 81 · SEO 100 — biggest losses: Does not use HTTPS; Avoid multiple page redirects; Reduce JavaScript execution time
Google profile detail	38 photos · claimed · has a description · hours listed · 0 of 29 reviews are one star
Backlinks	62 referring domains · 91 links · rank 72
Site structure	1 pages crawled · 13 internal links per page · reachable in: services 1 click · 0% of links use a generic anchor · 39 sitemap pages not reachable by following links
Sitemap	40 URLs listed · declared in robots.txt · no lastmod dates · 5 of 5 sampled URLs resolve

Where to get this fixed

Back2Action Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveWillow Life Chiropractic#28 · 54/100 Full indexAll 62 firms ↓ Ranked belowClifton Chiropractic Clinic#30 · 53/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.