Vital Health Chiropractic Clinic — Bristol Physiotherapy Digital Visibility Score

Digital Visibility Score: 54 / 100 · Rank 27 of 62

Digital Visibility Score54/100Rank 27 of 62 · top 43%Problems found2Structured data present, but no LocalBusiness markup Furthest behind-42Content & trust: 16 against a sector median of 58

Measured 1 September 2026 via the PYC Bristol Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	65	65	level
Technical	88	88	level
Local presence	90	75	+15
Visibility	22	4	+18
AI search presence	0	0	level
Content & trust	16	58	−42

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		0
Technical		0
Local presence		+15
Visibility		+18
AI search presence		0
Content & trust		-42

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 7.5 years ago.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 5, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Bristol	not in top 100
physio Bristol	not in top 100
best physiotherapist Bristol	not in top 100
sports injury clinic Bristol	not in top 100
back pain treatment Bristol	not in top 100
chiropractor Bristol	#5
osteopath Bristol	not in top 100
private physio Bristol	not in top 100
rehabilitation clinic Bristol	not in top 100
physiotherapy Clifton	not in top 100
physiotherapy Redland	not in top 100
physio Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Physio, on every pillar.

Speed & CWV		65
Technical		88
Local presence		90
Visibility		22
AI search presence		0
Content & trust		16

this firm sector median leader

Vital Health Chiropractic Clinic trails Bristol Physio by 194 points across 5 pillars, but 69% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Bristol?
✗	Which physio clinic in Bristol would you recommend for a sports injury?
✗	Top rated physiotherapy in Bristol
✗	I have back pain and live in Bristol - who should I see?
✗	Best physiotherapy in Clifton, Bristol

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	48
Locations	1
Reviews in last 90 days	4
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

friendly team17
friendly chiropractor4
gentle approach4
friendly atmosphere4
skilled staff3
support staff3
hypermobility3
minor adjustments2
lifestyle advice2
clear explanations2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	16	about page: no · team page: no · credentials: no · blog or news: no · homepage: 465 words · last changed: 2736 days ago
Visibility	22	ranks for 1 of 12 keywords · average position 5 · local 3-pack: 0
Local presence	90	48 reviews · rated 5 · 4 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Content & trust: 16/100, below the sector median of 58.

How this compares to the leader

Bristol Physio leads the index with 76/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (16 vs 70); Visibility (22 vs 52).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Vital Health Chiropractic Clinic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
ICAHT - Centre Of Integrative Medicine (Holistic Clinic)	#25	54/100	2 places above you
Back2Action Ltd	#29	53/100	2 places below you
Staple Hill Osteopathy	#24	55/100	3 places above you
Clifton Chiropractic Clinic	#30	53/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 68 · accessibility 59 · best practices 78 · SEO 92 — biggest losses: Forced reflow; Background and foreground colors do not have a sufficient contrast ratio.; Does not use HTTPS
Google profile detail	11 photos · claimed · has a description · hours listed · 0 of 48 reviews are one star
Backlinks	41 referring domains · 312 links · rank 104
Site structure	1 pages crawled · 19 internal links per page · reachable in: contact 1 click · 5% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

Vital Health Chiropractic Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Content & trust (16/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.