Rupert Cross Osteopathy — Bristol Physiotherapy Digital Visibility Score

Digital Visibility Score: 64 / 100 · Rank 6 of 62

Digital Visibility Score64/100Rank 6 of 62 · top 8%Problems found1No XML sitemap found Furthest behind-38Content & trust: 20 against a sector median of 58

Measured 1 September 2026 via the PYC Bristol Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	100	65	+35
Technical	88	88	level
Local presence	100	75	+25
Visibility	27	4	+23
AI search presence	0	0	level
Content & trust	20	58	−38

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+35
Technical		0
Local presence		+25
Visibility		+23
AI search presence		0
Content & trust		-38

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 4, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Bristol	not in top 100
physio Bristol	not in top 100
best physiotherapist Bristol	not in top 100
sports injury clinic Bristol	not in top 100
back pain treatment Bristol	not in top 100
chiropractor Bristol	not in top 100
osteopath Bristol	#4
private physio Bristol	not in top 100
rehabilitation clinic Bristol	not in top 100
physiotherapy Clifton	not in top 100
physiotherapy Redland	not in top 100
physio Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Physio, on every pillar.

Speed & CWV		100
Technical		88
Local presence		100
Visibility		27
AI search presence		0
Content & trust		20

this firm sector median leader

Rupert Cross Osteopathy trails Bristol Physio by 167 points across 4 pillars, but 78% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Bristol?
✗	Which physio clinic in Bristol would you recommend for a sports injury?
✗	Top rated physiotherapy in Bristol
✗	I have back pain and live in Bristol - who should I see?
✗	Best physiotherapy in Clifton, Bristol

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	199
Locations	1
Reviews in last 90 days	6
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

back problems48
friendly staff34
acupuncture27
laser treatment13
injury recovery10
stretches8
hip pain treatment6
sciatica5
tennis elbow treatment4
climbing injury3

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	20	about page: no · team page: no · credentials: no · blog or news: no · homepage: 934 words
Visibility	27	ranks for 1 of 12 keywords · average position 4 · local 3-pack: 1
Local presence	100	199 reviews · rated 5 · 6 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: no · structured data: yes

Key findings

Content & trust: 20/100, below the sector median of 58.

How this compares to the leader

Bristol Physio leads the index with 76/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (20 vs 70); Visibility (27 vs 52).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Rupert Cross Osteopathy in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Bodyset	#4	71/100	2 places above you
City House Clinic	#8	63/100	2 places below you
Bristol Back Pain Clinic	#3	73/100	3 places above you
Willow Chiropractic - Filton	#9	61/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Google profile detail	10 photos · claimed · has a description · hours listed · 0 of 199 reviews are one star
Backlinks	30 referring domains · 44 links · rank 35 · 1 broken
Site structure	1 pages crawled · 27 internal links per page · reachable in: contact 1 click · 19% of links use a generic anchor
Sitemap	declared in robots.txt

Where to get this fixed

Rupert Cross Osteopathy’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Content & trust (20/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.