Willow Chiropractic - Filton — Bristol Physiotherapy Digital Visibility Score

Digital Visibility Score: 61 / 100 · Rank 9 of 62

Digital Visibility Score61/100Rank 9 of 62 · top 13%One page from the first1Closest: chiropractor Bristol at #14 Furthest behind-3Speed & CWV: 62 against a sector median of 65

Measured 1 September 2026 via the PYC Bristol Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	65	−3
Technical	100	88	+12
Local presence	95	75	+20
Visibility	8	4	+4
AI search presence	0	0	level
Content & trust	79	58	+21

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-3
Technical		+12
Local presence		+20
Visibility		+4
AI search presence		0
Content & trust		+21

Where this firm ranks

Ranks for 2 of 12 keywords, average position 21, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Bristol	not in top 100
physio Bristol	not in top 100
best physiotherapist Bristol	not in top 100
sports injury clinic Bristol	not in top 100
back pain treatment Bristol	#28
chiropractor Bristol	#14
osteopath Bristol	not in top 100
private physio Bristol	not in top 100
rehabilitation clinic Bristol	not in top 100
physiotherapy Clifton	not in top 100
physiotherapy Redland	not in top 100
physio Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Physio, on every pillar.

Speed & CWV		62
Technical		100
Local presence		95
Visibility		8
AI search presence		0
Content & trust		79

this firm sector median leader

Willow Chiropractic - Filton trails Bristol Physio by 145 points across 3 pillars, but 86% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical, Local presence, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

chiropractor Bristol

#14

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Bristol?
✗	Which physio clinic in Bristol would you recommend for a sports injury?
✗	Top rated physiotherapy in Bristol
✗	I have back pain and live in Bristol - who should I see?
✗	Best physiotherapy in Clifton, Bristol

Local presence

Google Business Profile.

Rating	4.6 / 5
Reviews	195
Locations	1
Reviews in last 90 days	5
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

back pain relief50
welcoming staff21
cost16
headaches16
physiotherapy12
headache relief10
sciatica7
thorough treatment5
skilled chiropractor2
free consultations2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	79	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 1,937 words · last changed: 182 days ago
Visibility	8	ranks for 2 of 12 keywords · average position 21 · local 3-pack: 0
Local presence	95	195 reviews · rated 4.6 · 5 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Bristol Physio leads the index with 76/100. The largest gaps are: AI search presence (0 vs 80); Visibility (8 vs 52); Speed & CWV (62 vs 83).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Willow Chiropractic - Filton in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Sneyd Park Osteopaths	#7	64/100	2 places above you
HPC - Henleaze Physio Clinic	#11	60/100	2 places below you
Rupert Cross Osteopathy	#6	64/100	3 places above you
Rise Physiotherapy Bristol	#12	60/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 20 · accessibility 79 · best practices 38 · SEO 85 — biggest losses: Does not use HTTPS; Heading elements are not in a sequentially-descending order; Document does not have a meta description
Google profile detail	14 photos · claimed · has a description · hours listed · 16 of 195 reviews are one star
Backlinks	140 referring domains · 1153 links · rank 214 · 12 broken
Site structure	1 pages crawled · 117 internal links per page · reachable in: contact 1 click, team 1 click · 4% of links use a generic anchor · 57 sitemap pages not reachable by following links
Sitemap	57 URLs listed · declared in robots.txt · newest entry 7 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Willow Chiropractic - Filton’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.