Bristol Back Pain Clinic — Bristol Physiotherapy Digital Visibility Score

Digital Visibility Score: 73 / 100 · Rank 3 of 62

Digital Visibility Score73/100Rank 3 of 62 · top 3%Problems found1The site has not changed in a long time

Measured 1 September 2026 via the PYC Bristol Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	81	65	+16
Technical	100	88	+12
Local presence	97	75	+22
Visibility	8	4	+4
AI search presence	60	0	+60
Content & trust	70	58	+12

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+16
Technical		+12
Local presence		+22
Visibility		+4
AI search presence		+60
Content & trust		+12

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 4.5 years ago.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 24, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Bristol	not in top 100
physio Bristol	not in top 100
best physiotherapist Bristol	not in top 100
sports injury clinic Bristol	not in top 100
back pain treatment Bristol	#1
chiropractor Bristol	not in top 100
osteopath Bristol	#47
private physio Bristol	not in top 100
rehabilitation clinic Bristol	not in top 100
physiotherapy Clifton	not in top 100
physiotherapy Redland	not in top 100
physio Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Physio, on every pillar.

Speed & CWV		81
Technical		100
Local presence		97
Visibility		8
AI search presence		60
Content & trust		70

this firm sector median leader

Bristol Back Pain Clinic trails Bristol Physio by 66 points across 3 pillars, but 97% of that is Visibility and AI search presence alone. It already matches or beats the leader on Technical, Local presence, Content & trust.

AI search presence

Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best physiotherapists in Bristol?	named
✗	Which physio clinic in Bristol would you recommend for a sports injury?
✗	Top rated physiotherapy in Bristol
✓	I have back pain and live in Bristol - who should I see?	cited by domain
✓	Best physiotherapy in Clifton, Bristol	named

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	136
Locations	1
Reviews in last 90 days	5
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

back pain treatment47
acupuncture8
calm environment6
kind approach6
holistic approach6
sciatica treatment5
osteopathy5
empathetic approach3
postural issues2
follow up appointment2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 3,221 words · last changed: 1629 days ago
Visibility	8	ranks for 2 of 12 keywords · average position 24 · local 3-pack: 0
Local presence	97	136 reviews · rated 5 · 5 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Bristol Physio leads the index with 76/100. The largest gaps are: Visibility (8 vs 52); AI search presence (60 vs 80).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Bristol Back Pain Clinic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Bristol Physio	#1	76/100	2 places above you
Cleve Chiropractic and Physiotherapy Centre	#5	67/100	2 places below you
Rupert Cross Osteopathy	#6	64/100	3 places below you
Sneyd Park Osteopaths	#7	64/100	4 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 09954129 · 10.6 years old · active · SIC 86900
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 73 · accessibility 85 · best practices 81 · SEO 100 — biggest losses: Background and foreground colors do not have a sufficient contrast ratio.; Font display; `<frame>` or `<iframe>` elements do not have a title
Google profile detail	34 photos · claimed · has a description · hours listed · 1 of 136 reviews are one star
Backlinks	72 referring domains · 413 links · rank 101
Site structure	1 pages crawled · 169 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 1% of links use a generic anchor · 66 sitemap pages not reachable by following links
Sitemap	66 URLs listed · not declared in robots.txt · newest entry 90 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Bristol Back Pain Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (60/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.