Comfort Health — Bristol Physiotherapy Digital Visibility Score

Digital Visibility Score: 75 / 100 · Rank 2 of 62

Digital Visibility Score75/100Rank 2 of 62 · top 2%Problems found2Structured data present, but no LocalBusiness markupOne page from the first2Closest: physiotherapy Redland at #15

Measured 1 September 2026 via the PYC Bristol Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	74	65	+9
Technical	88	88	level
Local presence	100	75	+25
Visibility	47	4	+43
AI search presence	60	0	+60
Content & trust	70	58	+12

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+9
Technical		0
Local presence		+25
Visibility		+43
AI search presence		+60
Content & trust		+12

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 9.8 years ago.

Where this firm ranks

Ranks for 10 of 12 keywords, average position 12.6, in the local 3-pack for 3 keywords.

Keyword	Position
physiotherapy Bristol	#3
physio Bristol	#3
best physiotherapist Bristol	#4
sports injury clinic Bristol	#37
back pain treatment Bristol	#3
chiropractor Bristol	not in top 100
osteopath Bristol	not in top 100
private physio Bristol	#20
rehabilitation clinic Bristol	#37
physiotherapy Clifton	#2
physiotherapy Redland	#15
physio Clifton	#2

The gap to the leader

This firm against the sector median and the index leader, Bristol Physio, on every pillar.

Speed & CWV		74
Technical		88
Local presence		100
Visibility		47
AI search presence		60
Content & trust		70

this firm sector median leader

Comfort Health trails Bristol Physio by 46 points across 4 pillars, but 70% of that is AI search presence and Technical alone. It already matches or beats the leader on Local presence, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

physiotherapy Redland		#15
private physio Bristol		#20

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best physiotherapists in Bristol?	cited by domain
✗	Which physio clinic in Bristol would you recommend for a sports injury?
✓	Top rated physiotherapy in Bristol	cited by domain
✗	I have back pain and live in Bristol - who should I see?
✓	Best physiotherapy in Clifton, Bristol	cited by domain

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	406
Locations	1
Reviews in last 90 days	6
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• friendly staff103
• relaxed atmosphere23
• lower back pain relief22
• sports massage20
• deep tissue massage19
• welcoming staff18
• injury treatment17
• cupping6
• hot stone massage5
• aromatherapy massage5

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 1,616 words · last changed: 3569 days ago
Visibility	47	ranks for 10 of 12 keywords · average position 12.6 · local 3-pack: 3
Local presence	100	406 reviews · rated 5 · 6 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

Bristol Physio leads the index with 76/100. The largest gaps are: AI search presence (60 vs 80); Technical (88 vs 100).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Comfort Health in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Bodyset	#4	71/100	2 places below you
Cleve Chiropractic and Physiotherapy Centre	#5	67/100	3 places below you
Rupert Cross Osteopathy	#6	64/100	4 places below you
Sneyd Park Osteopaths	#7	64/100	5 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 10537921 · 9.7 years old · active · SIC 86900
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 46 · accessibility 88 · best practices 74 · SEO 85 — biggest losses: Minimize main-thread work; Does not use HTTPS; Links are not crawlable
Google profile detail	215 photos · claimed · has a description · hours listed · 2 of 406 reviews are one star
Backlinks	113 referring domains · 334 links · rank 170
Site structure	1 pages crawled · 118 internal links per page · reachable in: contact 1 click, team 1 click · 3% of links use a generic anchor · 21 sitemap pages not reachable by following links
Sitemap	21 URLs listed · declared in robots.txt · newest entry 91 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Comfort Health’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (47/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (60/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveBristol Physio#1 · 76/100 Full indexAll 62 firms ↓ Ranked belowBristol Back Pain Clinic#3 · 73/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.