My Chiro — Bristol Physiotherapy Digital Visibility Score

Digital Visibility Score: 56 / 100 · Rank 21 of 62

Digital Visibility Score56/100Rank 21 of 62 · top 33%One page from the first1Closest: chiropractor Bristol at #13 Furthest behind-21Speed & CWV: 44 against a sector median of 65

Measured 1 September 2026 via the PYC Bristol Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	44	65	−21
Technical	100	88	+12
Local presence	99	75	+24
Visibility	8	4	+4
AI search presence	0	0	level
Content & trust	60	58	+2

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-21
Technical		+12
Local presence		+24
Visibility		+4
AI search presence		0
Content & trust		+2

Where this firm ranks

Ranks for 2 of 12 keywords, average position 25, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Bristol	not in top 100
physio Bristol	not in top 100
best physiotherapist Bristol	not in top 100
sports injury clinic Bristol	not in top 100
back pain treatment Bristol	#37
chiropractor Bristol	#13
osteopath Bristol	not in top 100
private physio Bristol	not in top 100
rehabilitation clinic Bristol	not in top 100
physiotherapy Clifton	not in top 100
physiotherapy Redland	not in top 100
physio Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Physio, on every pillar.

Speed & CWV		44
Technical		100
Local presence		99
Visibility		8
AI search presence		0
Content & trust		60

this firm sector median leader

My Chiro trails Bristol Physio by 173 points across 4 pillars, but 72% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical, Local presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

chiropractor Bristol

#13

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Bristol?
✗	Which physio clinic in Bristol would you recommend for a sports injury?
✗	Top rated physiotherapy in Bristol
✗	I have back pain and live in Bristol - who should I see?
✗	Best physiotherapy in Clifton, Bristol

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	84
Locations	1
Reviews in last 90 days	20
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

lower back pain32
neck problems6
treatment plan6
relaxing atmosphere5
effective treatment5
posture at work3
hip pain relief3
increased flexibility3
breathing exercises2
back issues2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	60	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 1,785 words
Visibility	8	ranks for 2 of 12 keywords · average position 25 · local 3-pack: 0
Local presence	99	84 reviews · rated 4.9 · 20 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 44/100, below the sector median of 65.

How this compares to the leader

Bristol Physio leads the index with 76/100. The largest gaps are: AI search presence (0 vs 80); Visibility (8 vs 52); Speed & CWV (44 vs 83).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest My Chiro in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Evolve Physio Clinic	#19	56/100	2 places above you
Time Out Therapies	#23	56/100	2 places below you
The Bristol Body Repair Clinic	#18	57/100	3 places above you
Staple Hill Osteopathy	#24	55/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 38 · accessibility 95 · best practices 78 · SEO 100 — biggest losses: Reduce JavaScript execution time; Network dependency tree; Minimize main-thread work
Google profile detail	24 photos · claimed · has a description · hours listed · 2 of 84 reviews are one star
Backlinks	63 referring domains · 135 links · rank 146
Site structure	1 pages crawled · 52 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 39 sitemap pages not reachable by following links
Sitemap	39 URLs listed · not declared in robots.txt · newest entry 29 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

My Chiro’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.