Fit Forming — Bristol Physiotherapy Digital Visibility Score

Digital Visibility Score: 56 / 100 · Rank 20 of 62

Digital Visibility Score56/100Rank 20 of 62 · top 31%Furthest behind-6Speed & CWV: 59 against a sector median of 65

Measured 1 September 2026 via the PYC Bristol Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	59	65	−6
Technical	100	88	+12
Local presence	93	75	+18
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	60	58	+2

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-6
Technical		+12
Local presence		+18
Visibility		-4
AI search presence		0
Content & trust		+2

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Bristol	not in top 100
physio Bristol	not in top 100
best physiotherapist Bristol	not in top 100
sports injury clinic Bristol	not in top 100
back pain treatment Bristol	not in top 100
chiropractor Bristol	not in top 100
osteopath Bristol	not in top 100
private physio Bristol	not in top 100
rehabilitation clinic Bristol	not in top 100
physiotherapy Clifton	not in top 100
physiotherapy Redland	not in top 100
physio Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Physio, on every pillar.

Speed & CWV		59
Technical		100
Local presence		93
Visibility		0
AI search presence		0
Content & trust		60

this firm sector median leader

Fit Forming trails Bristol Physio by 166 points across 4 pillars, but 80% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical, Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Bristol?
✗	Which physio clinic in Bristol would you recommend for a sports injury?
✗	Top rated physiotherapy in Bristol
✗	I have back pain and live in Bristol - who should I see?
✗	Best physiotherapy in Clifton, Bristol

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	93
Locations	1
Reviews in last 90 days	4
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

knowledgeable staff19
friendly physio6
problem diagnosis6
exercise app5
knee recovery3
targeted exercises3
gentle exercises3
injury analysis2
calf repair2
shoulder injury treatment2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	60	about page: yes · team page: yes · credentials: no · blog or news: no · homepage: 841 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	93	93 reviews · rated 5 · 4 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Bristol Physio leads the index with 76/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 52); Speed & CWV (59 vs 83).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Fit Forming in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
The Bristol Body Repair Clinic	#18	57/100	2 places above you
ROME Physio Rehab Hotwells	#22	56/100	2 places below you
Bristol Soft Tissue Therapy - Massage, Physio and Wellness Clinic	#17	57/100	3 places above you
Time Out Therapies	#23	56/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 50 · accessibility 98 · best practices 81 · SEO 100 — biggest losses: Reduce unused JavaScript; Network dependency tree; Heading elements are not in a sequentially-descending order
Google profile detail	8 photos · claimed · has a description · hours listed · 0 of 93 reviews are one star
Backlinks	42 referring domains · 46 links · rank 0
Site structure	1 pages crawled · 32 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor · 8 sitemap pages not reachable by following links
Sitemap	8 URLs listed · not declared in robots.txt · newest entry 70 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Fit Forming’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.