Smith Maloney Hillier Architects Ltd — Bristol Architect Digital Visibility Score

Digital Visibility Score: 64 / 100 · Rank 5 of 80

Digital Visibility Score64/100Rank 5 of 80 · top 5%Problems found1Very little published contentFurthest behind-13Speed & CWV: 53 against a sector median of 66

Measured 31 August 2026 via the PYC Bristol Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	53	66	−13
Technical	100	75	+25
Local presence	89	76.5	+12.5
Visibility	42	0	+42
AI search presence	40	0	+40
Content & trust	30	40.5	−10.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-13
Technical		+25
Local presence		+12.5
Visibility		+42
AI search presence		+40
Content & trust		-10.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingVery little published contentThe homepage carries 392 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 10 of 12 keywords, average position 35.1, in the local 3-pack for 0 keywords.

Keyword	Position
architects Bristol	#24
architect Bristol	#34
architectural services Bristol	#32
house extension architect Bristol	not in top 100
planning application architect Bristol	#39
listed building architect Bristol	#43
residential architects Bristol	#23
commercial architects Bristol	#34
self build architect Bristol	#36
loft conversion architect Bristol	not in top 100
barn conversion architect Bristol	#41
conservation architect Bristol	#45

The gap to the leader

This firm against the sector median and the index leader, 3bd Architects, on every pillar.

Speed & CWV		53
Technical		100
Local presence		89
Visibility		42
AI search presence		40
Content & trust		30

this firm sector median leader

The whole deficit to 3bd Architects is Speed & CWV and Content & trust — 92 points. It already matches or beats the leader on Technical, Local presence, Visibility, AI search presence.

AI search presence

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best architects in Bristol?	cited by domain
✗	Which architect in Bristol would you recommend for a house extension?
✗	Top rated architectural practices in Bristol
✓	I need an architect in Bristol - who should I contact?	cited by domain
✗	Conservation architects in Bristol

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	12
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• ideas3
• remodel2
• attentive team2
• integrity2
• design2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: no · team page: no · credentials: yes · blog or news: no · homepage: 392 words
Visibility	42	ranks for 10 of 12 keywords · average position 35.1 · local 3-pack: 0
Local presence	89	12 reviews · rated 5 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 53/100, below the sector median of 66.
• Content & trust: 30/100, below the sector median of 40.5.

How this compares to the leader

3bd Architects leads the index with 70/100. The largest gaps are: Speed & CWV (53 vs 100); Content & trust (30 vs 75).

Top fixes (ranked by impact)

1. Add about/team pages, and refresh stale content.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Smith Maloney Hillier Architects Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
CGA Architects (Chris Goodsall)	#3	65/100	2 places above you
AHR Architects | Bristol	#7	59/100	2 places below you
Wall Architecture	#2	70/100	3 places above you
Alec French Architects	#8	59/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 08640892 · 13.1 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 57 · accessibility 91 · best practices 78 · SEO 100 — biggest losses: Background and foreground colors do not have a sufficient contrast ratio.; Font display; Reduce JavaScript execution time
Google profile detail	27 photos · claimed · has a description · hours listed · 0 of 12 reviews are one star
Backlinks	77 referring domains · 224 links · rank 96 · 82 broken
Site structure	1 pages crawled · 36 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor · 32 sitemap pages not reachable by following links
Sitemap	32 URLs listed · declared in robots.txt · newest entry 78 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Smith Maloney Hillier Architects Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

• Content & trust (30/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.
• AI search presence (40/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveWotton Donoghue Architects (Bristol)#4 · 65/100 Full indexAll 80 firms ↓ Ranked belowMoon Design#6 · 61/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.