Moon Design — Bristol Architect Digital Visibility Score

Digital Visibility Score: 61 / 100 · Rank 6 of 80

Digital Visibility Score61/100Rank 6 of 80 · top 6%Problems found3No mobile viewport tag Furthest behind-12.5Content & trust: 28 against a sector median of 40.5

Measured 31 August 2026 via the PYC Bristol Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	61	66	−5
Technical	88	75	+13
Local presence	88	76.5	+11.5
Visibility	30	0	+30
AI search presence	40	0	+40
Content & trust	28	40.5	−12.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-5
Technical		+13
Local presence		+11.5
Visibility		+30
AI search presence		+40
Content & trust		-12.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.
Worth fixingVery little published contentThe homepage carries 316 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 5.4 years ago.

Where this firm ranks

Ranks for 7 of 12 keywords, average position 10.7, in the local 3-pack for 0 keywords.

Keyword	Position
architects Bristol	#2
architect Bristol	#1
architectural services Bristol	#23
house extension architect Bristol	not in top 100
planning application architect Bristol	#33
listed building architect Bristol	not in top 100
residential architects Bristol	#3
commercial architects Bristol	#5
self build architect Bristol	#8
loft conversion architect Bristol	not in top 100
barn conversion architect Bristol	not in top 100
conservation architect Bristol	not in top 100

The gap to the leader

This firm against the sector median and the index leader, 3bd Architects, on every pillar.

Speed & CWV		61
Technical		88
Local presence		88
Visibility		30
AI search presence		40
Content & trust		28

this firm sector median leader

Moon Design trails 3bd Architects by 100 points across 5 pillars, but 86% of that is Content & trust and Speed & CWV alone. It already matches or beats the leader on AI search presence.

AI search presence

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best architects in Bristol?	cited by domain
✗	Which architect in Bristol would you recommend for a house extension?
✗	Top rated architectural practices in Bristol
✓	I need an architect in Bristol - who should I contact?	cited by domain
✗	Conservation architects in Bristol

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	10
Locations	1
Reviews in last 90 days	1
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	28	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 316 words · last changed: 1987 days ago
Visibility	30	ranks for 7 of 12 keywords · average position 10.7 · local 3-pack: 0
Local presence	88	10 reviews · rated 5 · 1 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Content & trust: 28/100, below the sector median of 40.5.

How this compares to the leader

3bd Architects leads the index with 70/100. The largest gaps are: Content & trust (28 vs 75); Speed & CWV (61 vs 100); Technical (88 vs 100).

Top fixes (ranked by impact)

Add about/team pages, and refresh stale content.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.

Firms ranked near this one

The firms nearest Moon Design in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Wotton Donoghue Architects (Bristol)	#4	65/100	2 places above you
Alec French Architects	#8	59/100	2 places below you
CGA Architects (Chris Goodsall)	#3	65/100	3 places above you
Easton Bevins	#9	59/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 48 · accessibility 49 · best practices 81 · SEO 85 — biggest losses: Reduce unused JavaScript; Links are not crawlable; Uses deprecated APIs
Google profile detail	14 photos · claimed · has a description · hours listed · 0 of 10 reviews are one star
Backlinks	247 referring domains · 489 links · rank 122
Site structure	1 pages crawled · 39 internal links per page · reachable in: about 1 click, services 1 click · 0% of links use a generic anchor · 17 sitemap pages not reachable by following links
Sitemap	18 URLs listed · declared in robots.txt · newest entry 61 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Moon Design’s lowest-scoring pillars among those we publish remediation guidance for:

Content & trust (28/100) and Visibility (30/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing these pillars: content & trust, visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.