Nick Shipp Architects — Bath Architect Digital Visibility Score

Digital Visibility Score: 58 / 100 · Rank 16 of 80

Digital Visibility Score58/100Rank 16 of 80 · top 19%Problems found1No structured data on the homepage One page from the first5Closest: barn conversion architect Bath at #12 Furthest behind-13Technical: 75 against a sector median of 88

Measured 31 August 2026 via the PYC Bath Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	63	−1
Technical	75	88	−13
Local presence	81	78.5	+2.5
Visibility	29	0	+29
AI search presence	0	0	level
Content & trust	96	37	+59

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-1
Technical		-13
Local presence		+2.5
Visibility		+29
AI search presence		0
Content & trust		+59

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 7 of 12 keywords, average position 15, in the local 3-pack for 0 keywords.

Keyword	Position
architects Bath	#16
architect Bath	#13
architectural services Bath	#16
house extension architect Bath	not in top 100
planning application architect Bath	not in top 100
listed building architect Bath	not in top 100
residential architects Bath	#17
commercial architects Bath	#10
self build architect Bath	#21
loft conversion architect Bath	not in top 100
barn conversion architect Bath	#12
conservation architect Bath	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Designscape Architects, on every pillar.

Speed & CWV		62
Technical		75
Local presence		81
Visibility		29
AI search presence		0
Content & trust		96

this firm sector median leader

Nick Shipp Architects trails Designscape Architects by 155 points across 5 pillars, but 63% of that is AI search presence and Speed & CWV alone. It already matches or beats the leader on Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

barn conversion architect Bath		#12
architect Bath		#13
architects Bath		#16
architectural services Bath		#16
residential architects Bath		#17

5 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Bath?
✗	Which architect in Bath would you recommend for a house extension?
✗	Top rated architectural practices in Bath
✗	I need an architect in Bath - who should I contact?
✗	Conservation architects in Bath

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	2
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	96	about page: yes · team page: yes · credentials: yes · blog or news: yes · homepage: 437 words · last changed: 3 days ago
Visibility	29	ranks for 7 of 12 keywords · average position 15 · local 3-pack: 0
Local presence	81	2 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Technical: 75/100, below the sector median of 88.

How this compares to the leader

Designscape Architects leads the index with 80/100. The largest gaps are: AI search presence (0 vs 60); Speed & CWV (62 vs 99); Technical (75 vs 100).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Nick Shipp Architects in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Nash Partnership	#14	59/100	2 places above you
Hetreed Ross Architects	#18	57/100	2 places below you
KANN ARCHITECTURE	#13	59/100	3 places above you
Sicolo Webb Architects	#19	57/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 07773828 · 15 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 83 · accessibility 60 · best practices 78 · SEO 77 — biggest losses: Document does not have a main landmark.; robots.txt is not valid; Reduce unused CSS
Google profile detail	20 photos · claimed · has a description · hours listed
Backlinks	70 referring domains · 99 links · rank 118
Site structure	1 pages crawled · 176 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click · 0% of links use a generic anchor · 18 sitemap pages not reachable by following links
Sitemap	18 URLs listed · declared in robots.txt · no lastmod dates · 5 of 5 sampled URLs resolve

Where to get this fixed

Nick Shipp Architects’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (29/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.