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Hetreed Ross Architects — Bath Architect Digital Visibility Score

Digital Visibility Score: 57 / 100 · Rank 18 of 80

Digital Visibility Score57/100Rank 18 of 80 · top 22%Problems found1The site has not changed in a long timeOne page from the first3Closest: residential architects Bath at #16Furthest behind-32Speed & CWV: 31 against a sector median of 63

Measured 31 August 2026 via the PYC Bath Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV3163−32
Technical10088+12
Local presence8478.5+5.5
Visibility460+46
AI search presence200+20
Content & trust4137+4
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV-32
Technical+12
Local presence+5.5
Visibility+46
AI search presence+20
Content & trust+4

Problems found

Section titled “Problems found”
These are specific, checkable faults on the site — not opinions about it.
  • Worth knowingThe site has not changed in a long timeThe homepage last reported a change 9.6 years ago.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 11 of 12 keywords, average position 26.2, in the local 3-pack for 0 keywords.
KeywordPosition
architects Bath#20
architect Bath#29
architectural services Bath#55
house extension architect Bath#9
planning application architect Bathnot in top 100
listed building architect Bath#7
residential architects Bath#16
commercial architects Bath#7
self build architect Bath#37
loft conversion architect Bath#67
barn conversion architect Bath#23
conservation architect Bath#18

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, Designscape Architects, on every pillar.
Speed & CWV31
Technical100
Local presence84
Visibility46
AI search presence20
Content & trust41

this firm sector median leader

Hetreed Ross Architects trails Designscape Architects by 133 points across 5 pillars, but 81% of that is Speed & CWV and AI search presence alone. It already matches or beats the leader on Technical.

Closest to the first page

Section titled “Closest to the first page”
Ranked between #11 and #20 — one page from the first, ordered by how close.
residential architects Bath#16
conservation architect Bath#18
architects Bath#20

3 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Section titled “AI search presence”
Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best architects in Bath?
✓Which architect in Bath would you recommend for a house extension?cited by domain
✗Top rated architectural practices in Bath
✗I need an architect in Bath - who should I contact?
✗Conservation architects in Bath

Local presence

Section titled “Local presence”
Google Business Profile.
Rating5 / 5
Reviews4
Locations1
Reviews in last 90 days3
Address matches websiteyes

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • beautiful home2
  • easy to work with2
  • commitment2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust41about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 143 words · last changed: 3513 days ago
Visibility46ranks for 11 of 12 keywords · average position 26.2 · local 3-pack: 0
Local presence844 reviews · rated 5 · 3 new in 90 days
Technical100HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Section titled “Key findings”
  • Speed & CWV: 31/100, below the sector median of 63.

How this compares to the leader

Section titled “How this compares to the leader”

Designscape Architects leads the index with 80/100. The largest gaps are: Speed & CWV (31 vs 99); AI search presence (20 vs 60); Content & trust (41 vs 53).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  2. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
  3. Add about/team pages, and refresh stale content.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest Hetreed Ross Architects in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Nick Shipp Architects#1658/1002 places above you
SRA Architects#2057/1002 places below you
Silvan Architects#1559/1003 places above you
Studio Four Point Ten Architects#2157/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseCompany 07572414 · 15.4 years old · active · SIC 71111
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 39 · accessibility 66 · best practices 78 · SEO 92 — biggest losses: Avoid multiple page redirects; Network dependency tree; Layout shift culprits
Google profile detail34 photos · claimed · has a description · hours listed
Backlinks125 referring domains · 283 links · rank 145 · 190 broken
Site structure1 pages crawled · 23 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 9% of links use a generic anchor · 51 sitemap pages not reachable by following links
Sitemap51 URLs listed · declared in robots.txt · newest entry 138 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Section titled “Where to get this fixed”

Hetreed Ross Architects’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.