Bath Heritage Building ltd — Bath Architect Digital Visibility Score

Digital Visibility Score: 56 / 100 · Rank 22 of 80

Digital Visibility Score56/100Rank 22 of 80 · top 27%Problems found3Structured data present, but no LocalBusiness markupFurthest behind-17Technical: 71 against a sector median of 88

Measured 31 August 2026 via the PYC Bath Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	58	63	−5
Technical	71	88	−17
Local presence	90	78.5	+11.5
Visibility	21	0	+21
AI search presence	40	0	+40
Content & trust	28	37	−9

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-5
Technical		-17
Local presence		+11.5
Visibility		+21
AI search presence		+40
Content & trust		-9

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth fixingVery little published contentThe homepage carries 294 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 9.3 years ago.

Where this firm ranks

Ranks for 5 of 12 keywords, average position 47.4, in the local 3-pack for 0 keywords.

Keyword	Position
architects Bath	not in top 100
architect Bath	not in top 100
architectural services Bath	not in top 100
house extension architect Bath	#35
planning application architect Bath	not in top 100
listed building architect Bath	#70
residential architects Bath	not in top 100
commercial architects Bath	not in top 100
self build architect Bath	#63
loft conversion architect Bath	#4
barn conversion architect Bath	not in top 100
conservation architect Bath	#65

The gap to the leader

This firm against the sector median and the index leader, Designscape Architects, on every pillar.

Speed & CWV		58
Technical		71
Local presence		90
Visibility		21
AI search presence		40
Content & trust		28

this firm sector median leader

Bath Heritage Building ltd trails Designscape Architects by 147 points across 5 pillars, but 50% of that is Speed & CWV and Visibility alone. It already matches or beats the leader on Local presence.

AI search presence

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best architects in Bath?	named
✗	Which architect in Bath would you recommend for a house extension?
✗	Top rated architectural practices in Bath
✗	I need an architect in Bath - who should I contact?
✓	Conservation architects in Bath	named

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	15
Locations	1
Reviews in last 90 days	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• attention to detail5
• friendly team4
• refurbishment4
• project management3
• property3
• job3
• bathroom renovation2
• tiling2
• home renovation2
• quality of work2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	28	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 294 words · last changed: 3386 days ago
Visibility	21	ranks for 5 of 12 keywords · average position 47.4 · local 3-pack: 0
Local presence	90	15 reviews · rated 5 · 1 new in 90 days
Technical	71	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: — · sitemap: yes · structured data: yes

Key findings

• Technical: 71/100, below the sector median of 88.

How this compares to the leader

Designscape Architects leads the index with 80/100. The largest gaps are: Speed & CWV (58 vs 99); Visibility (21 vs 53); Technical (71 vs 100).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Add about/team pages, and refresh stale content.
3. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.

Firms ranked near this one

The firms nearest Bath Heritage Building ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
SRA Architects	#20	57/100	2 places above you
Marptree Design & Build limited	#24	55/100	2 places below you
Sicolo Webb Architects	#19	57/100	3 places above you
Stonewood Design	#25	55/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 62 · accessibility 87 · best practices 92 · SEO 92 — biggest losses: Reduce unused JavaScript; Minify JavaScript; Network dependency tree
Google profile detail	239 photos · claimed · has a description · hours listed · 0 of 15 reviews are one star
Backlinks	36 referring domains · 227 links · rank 36
Site structure	8 pages crawled · 33.6 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 0 sitemap pages not reachable by following links
Sitemap	8 URLs listed · declared in robots.txt · newest entry 754 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Bath Heritage Building ltd’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (21/100) and Content & trust (28/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

↑ Ranked aboveStudio Four Point Ten Architects#21 · 57/100 Full indexAll 80 firms ↓ Ranked belowDonald Insall Associates#23 · 55/100

---

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.