Stroud Road Vets — Gloucester Vet Digital Visibility Score

Digital Visibility Score: 74 / 100 · Rank 5 of 21

Digital Visibility Score74/100Rank 5 of 21 · top 20%Problems found1Structured data present, but no LocalBusiness markup One page from the first1Closest: animal hospital Gloucester at #12 Furthest behind-5Speed & CWV: 57 against a sector median of 62

Measured 1 September 2026 via the PYC Gloucester Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	57	62	−5
Technical	88	88	level
Local presence	85	76	+9
Visibility	62	21	+41
AI search presence	60	0	+60
Content & trust	100	70	+30

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-5
Technical		0
Local presence		+9
Visibility		+41
AI search presence		+60
Content & trust		+30

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 11 of 12 keywords, average position 5.5, in the local 3-pack for 0 keywords.

Keyword	Position
vets Gloucester	#5
veterinary practice Gloucester	#3
best vets Gloucester	#2
emergency vet Gloucester	#6
cat vet Gloucester	#4
dog vet Gloucester	#3
24 hour vet Gloucester	#6
vet costs Gloucester	#4
animal hospital Gloucester	#12
vets Quedgeley	#8
vets Hucclecote	not in top 100
veterinary Quedgeley	#7

The gap to the leader

This firm against the sector median and the index leader, Wood Veterinary Group Animal Hospital, on every pillar.

Speed & CWV		57
Technical		88
Local presence		85
Visibility		62
AI search presence		60
Content & trust		100

this firm sector median leader

Stroud Road Vets trails Wood Veterinary Group Animal Hospital by 53 points across 3 pillars, but 74% of that is Visibility and Speed & CWV alone. It already matches or beats the leader on Technical, AI search presence, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

animal hospital Gloucester

#12

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Gloucester?
✓	Which veterinary practice in Gloucester would you recommend?	cited by domain
✗	Top rated vets in Gloucester
✓	My pet is unwell in Gloucester - which vet should I call?	cited by domain
✓	Best vets in Quedgeley, Gloucester	cited by domain

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	91
Locations	1
Reviews in last 90 days	3
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

friendly staff33
caring staff10
welcoming4
appointment availability3
supportive staff3
clean surgery2
thorough diagnosis2
quick treatment2
sympathetic manner2
anxious pet care2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	100	about page: yes · team page: yes · credentials: yes · blog or news: yes · homepage: 1,866 words
Visibility	62	ranks for 11 of 12 keywords · average position 5.5 · local 3-pack: 0
Local presence	85	91 reviews · rated 4.9 · 3 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Wood Veterinary Group Animal Hospital leads the index with 79/100. The largest gaps are: Visibility (62 vs 84); Speed & CWV (57 vs 74); Local presence (85 vs 99).

Top fixes (ranked by impact)

Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Stroud Road Vets in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
The Brambles Veterinary Surgery Barnwood Road	#3	76/100	2 places above you
Church Road Veterinary Centre	#7	70/100	2 places below you
AAS Vets in Hucclecote, Gloucester	#2	77/100	3 places above you
Vale Vets	#8	56/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 75 · accessibility 90 · best practices 81 · SEO 100 — biggest losses: Does not use HTTPS; Avoid multiple page redirects; Network dependency tree
Google profile detail	8 photos · claimed · has a description · hours listed · 1 of 91 reviews are one star
Backlinks	57 referring domains · 79 links · rank 127
Site structure	1 pages crawled · 61 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 14 sitemap pages not reachable by following links
Sitemap	14 URLs listed · declared in robots.txt · newest entry 48 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Stroud Road Vets’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (60/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (62/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.