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SPA Veterinary Services — Gloucester Vet Digital Visibility Score

Digital Visibility Score: 74 / 100 · Rank 4 of 21

Digital Visibility Score74/100Rank 4 of 21 · top 15%Problems found2No structured data on the homepageOne page from the first1Closest: vets Hucclecote at #17Furthest behind-13Technical: 75 against a sector median of 88

Measured 1 September 2026 via the PYC Gloucester Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV8262+20
Technical7588−13
Local presence9576+19
Visibility7321+52
AI search presence400+40
Content & trust7070level
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV+20
Technical-13
Local presence+19
Visibility+52
AI search presence+40
Content & trust0

Problems found

Section titled “Problems found”
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
  • Worth fixingVery little published contentThe homepage carries 385 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 12 of 12 keywords, average position 4.4, in the local 3-pack for 2 keywords.
KeywordPosition
vets Gloucester#1
veterinary practice Gloucester#4
best vets Gloucester#1
emergency vet Gloucester#2
cat vet Gloucester#6
dog vet Gloucester#1
24 hour vet Gloucester#3
vet costs Gloucester#9
animal hospital Gloucester#4
vets Quedgeley#3
vets Hucclecote#17
veterinary Quedgeley#2

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, Wood Veterinary Group Animal Hospital, on every pillar.
Speed & CWV82
Technical75
Local presence95
Visibility73
AI search presence40
Content & trust70

this firm sector median leader

SPA Veterinary Services trails Wood Veterinary Group Animal Hospital by 48 points across 4 pillars, but 69% of that is AI search presence and Technical alone. It already matches or beats the leader on Speed & CWV, Content & trust.

Closest to the first page

Section titled “Closest to the first page”
Ranked between #11 and #20 — one page from the first, ordered by how close.
vets Hucclecote#17

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Section titled “AI search presence”
Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best vets in Gloucester?
✓Which veterinary practice in Gloucester would you recommend?cited by domain
✗Top rated vets in Gloucester
✗My pet is unwell in Gloucester - which vet should I call?
✓Best vets in Quedgeley, Gloucestercited by domain

Local presence

Section titled “Local presence”
Google Business Profile.
Rating4.77 / 5
Reviews668
Locations2
Reviews in last 90 days8
Address matches websiteyes

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • caring staff9
  • receptionist3
  • guinea pig2
  • honest vets2
  • pet plan2
  • nervous dog2
  • friendly team2
  • friendly place2
  • local vets2
  • cost2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust70about page: yes · team page: yes · credentials: yes · blog or news: no · homepage: 385 words
Visibility73ranks for 12 of 12 keywords · average position 4.4 · local 3-pack: 2
Local presence95668 reviews · rated 4.77 · 8 new in 90 days
Technical75HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Section titled “Key findings”
  • Technical: 75/100, below the sector median of 88.

How this compares to the leader

Section titled “How this compares to the leader”

Wood Veterinary Group Animal Hospital leads the index with 79/100. The largest gaps are: AI search presence (40 vs 60); Technical (75 vs 88); Visibility (73 vs 84).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  2. Add about/team pages, and refresh stale content.
  3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest SPA Veterinary Services in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
AAS Vets in Hucclecote, Gloucester#277/1002 places above you
Orchard View Vets#671/1002 places below you
Wood Veterinary Group Animal Hospital#179/1003 places above you
Church Road Veterinary Centre#770/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 68 · accessibility 74 · best practices 81 · SEO 100 — biggest losses: Reduce unused JavaScript; Improve image delivery; LCP request discovery
Google profile detail14 photos · unclaimed · no description · hours listed · 10 of 187 reviews are one star
Backlinks128 referring domains · 359 links · rank 106 · 5 broken
Site structure1 pages crawled · 19 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click · 0% of links use a generic anchor · 21 sitemap pages not reachable by following links
Sitemap22 URLs listed · not declared in robots.txt · no lastmod dates · 3 of 5 sampled URLs resolve

Where to get this fixed

Section titled “Where to get this fixed”

SPA Veterinary Services’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.