Cheltenham Equine Vets — Gloucester Vet Digital Visibility Score

Digital Visibility Score: 52 / 100 · Rank 10 of 21

Digital Visibility Score52/100Rank 10 of 21 · top 45%Problems found1The site has not changed in a long time Furthest behind-21Visibility: 0 against a sector median of 21

Measured 1 September 2026 via the PYC Gloucester Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	55	62	−7
Technical	100	88	+12
Local presence	76	76	level
Visibility	0	21	−21
AI search presence	0	0	level
Content & trust	53	70	−17

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-7
Technical		+12
Local presence		0
Visibility		-21
AI search presence		0
Content & trust		-17

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 4.5 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
vets Gloucester	not in top 100
veterinary practice Gloucester	not in top 100
best vets Gloucester	not in top 100
emergency vet Gloucester	not in top 100
cat vet Gloucester	not in top 100
dog vet Gloucester	not in top 100
24 hour vet Gloucester	not in top 100
vet costs Gloucester	not in top 100
animal hospital Gloucester	not in top 100
vets Quedgeley	not in top 100
vets Hucclecote	not in top 100
veterinary Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Wood Veterinary Group Animal Hospital, on every pillar.

Speed & CWV		55
Technical		100
Local presence		76
Visibility		0
AI search presence		0
Content & trust		53

this firm sector median leader

Cheltenham Equine Vets trails Wood Veterinary Group Animal Hospital by 186 points across 4 pillars, but 77% of that is Visibility and AI search presence alone. It already matches or beats the leader on Technical, Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Gloucester?
✗	Which veterinary practice in Gloucester would you recommend?
✗	Top rated vets in Gloucester
✗	My pet is unwell in Gloucester - which vet should I call?
✗	Best vets in Quedgeley, Gloucester

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	28
Locations	1
Reviews in last 90 days	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

horse8
kindness3
vets3
care3
team2
vet care2
understanding2
advice2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	53	about page: yes · team page: yes · credentials: no · blog or news: no · homepage: 3,027 words · last changed: 1644 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	76	28 reviews · rated 4.9 · 1 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Visibility: 0/100, below the sector median of 21.
Content & trust: 53/100, below the sector median of 70.

How this compares to the leader

Wood Veterinary Group Animal Hospital leads the index with 79/100. The largest gaps are: Visibility (0 vs 84); AI search presence (0 vs 60); Local presence (76 vs 99).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Cheltenham Equine Vets in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Vale Vets	#8	56/100	2 places above you
Cotswold Equine Physio	#12	51/100	2 places below you
Church Road Veterinary Centre	#7	70/100	3 places above you
Even Stride Veterinary Physiotherapy - Cheltenham	#13	50/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company OC397448 · 11.6 years old · active
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 47 · accessibility 89 · best practices 78 · SEO 83 — biggest losses: Improve image delivery; Reduce unused JavaScript; Links rely on color to be distinguishable.
Google profile detail	3 photos · claimed · has a description · hours listed · 0 of 28 reviews are one star
Backlinks	72 referring domains · 139 links · rank 123
Site structure	1 pages crawled · 44 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 14% of links use a generic anchor · 10 sitemap pages not reachable by following links
Sitemap	11 URLs listed · declared in robots.txt · newest entry 104 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Cheltenham Equine Vets’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.