The Old Elm Inn — Gloucester Restaurant Digital Visibility Score

Digital Visibility Score: 50 / 100 · Rank 23 of 44

Digital Visibility Score50/100Rank 23 of 44 Problems found1No structured data on the homepage Furthest behind-6.5Content & trust: 20 against a sector median of 26.5

Measured 29 August 2026 via the PYC Gloucester Restaurant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	68	69	−1
Technical	75	75	level
Local presence	98	84	+14
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	20	26.5	−6.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-1
Technical		0
Local presence		+14
Visibility		0
AI search presence		0
Content & trust		-6.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
restaurants Gloucester	not in top 100
best restaurants Gloucester	not in top 100
places to eat Gloucester	not in top 100
restaurants near me Gloucester	not in top 100
fine dining Gloucester	not in top 100
family restaurants Gloucester	not in top 100
sunday lunch Gloucester	not in top 100
book a table Gloucester	not in top 100
top rated restaurants Gloucester	not in top 100
restaurants Gloucester Quays	not in top 100
restaurants Westgate	not in top 100
places to eat Gloucester Quays	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Greek on the Docks, on every pillar.

Speed & CWV		68
Technical		75
Local presence		98
Visibility		0
AI search presence		0
Content & trust		20

this firm sector median leader

The Old Elm Inn trails Greek on the Docks by 108 points across 6 pillars, but 69% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	What are the best restaurants in Gloucester?
✗	Where should I eat in Gloucester tonight?
✗	Top rated restaurants in Gloucester
✗	I want a nice meal in Gloucester - where should I book?
✗	Best places to eat in Gloucester Quays, Gloucester

Local presence

Google Business Profile.

Rating	4.5 / 5
Reviews	840
Locations	1
Reviews in last 90 days	20
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

play area28
portion size22
dog friendly15
birthday celebration13
steak pie11
real ales10
outdoor seating8
quiz night7
board games6
roast lamb3

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	20	about page: no · team page: no · credentials: no · blog or news: no · homepage: 2,220 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	98	840 reviews · rated 4.5 · 20 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Greek on the Docks leads the index with 67/100. The largest gaps are: AI search presence (0 vs 60); Visibility (0 vs 15); Technical (75 vs 88).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest The Old Elm Inn in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
GO SPICE	#21	51/100	2 places above you
Côte Gloucester	#25	48/100	2 places below you
Hare & Hounds	#20	52/100	3 places above you
Indian Memories	#26	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 55 · accessibility 82 · best practices 56 · SEO 85 — biggest losses: Font display; Render-blocking requests; Touch targets do not have sufficient size or spacing.
Google profile detail	187 photos · claimed · has a description · hours listed · 29 of 840 reviews are one star
Backlinks	113 referring domains · 155 links · rank 145
Site structure	1 pages crawled · 37 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor

Where to get this fixed

The Old Elm Inn’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.