The Lock Keepers — Gloucester Restaurant Digital Visibility Score

Digital Visibility Score: 57 / 100 · Rank 8 of 44

Digital Visibility Score57/100Rank 8 of 44 · top 16%Problems found1Very little published content Furthest behind-1.5Content & trust: 25 against a sector median of 26.5

Measured 29 August 2026 via the PYC Gloucester Restaurant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	74	69	+5
Technical	100	75	+25
Local presence	96	84	+12
Visibility	6	0	+6
AI search presence	0	0	level
Content & trust	25	26.5	−1.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+5
Technical		+25
Local presence		+12
Visibility		+6
AI search presence		0
Content & trust		-1.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingVery little published contentThe homepage carries 192 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 21, in the local 3-pack for 1 keyword.

Keyword	Position
restaurants Gloucester	not in top 100
best restaurants Gloucester	not in top 100
places to eat Gloucester	not in top 100
restaurants near me Gloucester	not in top 100
fine dining Gloucester	not in top 100
family restaurants Gloucester	not in top 100
sunday lunch Gloucester	#21
book a table Gloucester	not in top 100
top rated restaurants Gloucester	not in top 100
restaurants Gloucester Quays	not in top 100
restaurants Westgate	not in top 100
places to eat Gloucester Quays	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Greek on the Docks, on every pillar.

Speed & CWV		74
Technical		100
Local presence		96
Visibility		6
AI search presence		0
Content & trust		25

this firm sector median leader

The Lock Keepers trails Greek on the Docks by 80 points across 5 pillars, but 86% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	What are the best restaurants in Gloucester?
✗	Where should I eat in Gloucester tonight?
✗	Top rated restaurants in Gloucester
✗	I want a nice meal in Gloucester - where should I book?
✗	Best places to eat in Gloucester Quays, Gloucester

Local presence

Google Business Profile.

Rating	4.5 / 5
Reviews	402
Locations	1
Reviews in last 90 days	20
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

welcoming staff19
outdoor seating10
puddings9
fish and chips8
dog friendly8
river view5
ham egg and chips4
roast pork4
loaded fries2
decking outside2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	25	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 192 words
Visibility	6	ranks for 1 of 12 keywords · average position 21 · local 3-pack: 1
Local presence	96	402 reviews · rated 4.5 · 20 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Greek on the Docks leads the index with 67/100. The largest gaps are: AI search presence (0 vs 60).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest The Lock Keepers in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Karak Chaii Gloucester	#6	58/100	2 places above you
Five Guys Burgers and Fries Gloucester Quays	#10	56/100	2 places below you
Nala Restaurant	#5	61/100	3 places above you
Café René	#11	55/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 61 · accessibility 94 · best practices 81 · SEO 92 — biggest losses: Does not use HTTPS; Document request latency; Legacy JavaScript
Google profile detail	245 photos · claimed · has a description · no hours listed · 18 of 402 reviews are one star
Backlinks	71 referring domains · 91 links · rank 119
Site structure	1 pages crawled · 24 internal links per page · reachable in: about 1 click · 4% of links use a generic anchor · 5 sitemap pages not reachable by following links
Sitemap	5 URLs listed

Where to get this fixed

The Lock Keepers’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (6/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.