Pepe's — Gloucester Restaurant Digital Visibility Score

Digital Visibility Score: 58 / 100 · Rank 7 of 44

Measured 29 August 2026 via the PYC Gloucester Restaurant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	77	69	+8
Technical	100	75	+25
Local presence	97	84	+13
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	28	26.5	+1.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+8
Technical		+25
Local presence		+13
Visibility		0
AI search presence		0
Content & trust		+1.5

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
restaurants Gloucester	not in top 100
best restaurants Gloucester	not in top 100
places to eat Gloucester	not in top 100
restaurants near me Gloucester	not in top 100
fine dining Gloucester	not in top 100
family restaurants Gloucester	not in top 100
sunday lunch Gloucester	not in top 100
book a table Gloucester	not in top 100
top rated restaurants Gloucester	not in top 100
restaurants Gloucester Quays	not in top 100
restaurants Westgate	not in top 100
places to eat Gloucester Quays	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Greek on the Docks, on every pillar.

Speed & CWV		77
Technical		100
Local presence		97
Visibility		0
AI search presence		0
Content & trust		28

this firm sector median leader

Pepe's trails Greek on the Docks by 79 points across 4 pillars, but 95% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical, Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	What are the best restaurants in Gloucester?
✗	Where should I eat in Gloucester tonight?
✗	Top rated restaurants in Gloucester
✗	I want a nice meal in Gloucester - where should I book?
✗	Best places to eat in Gloucester Quays, Gloucester

Local presence

Google Business Profile.

Rating	4.3 / 5
Reviews	438
Locations	1
Reviews in last 90 days	20
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	9.9s	one throttled load on a datacentre machine
Field (real users)	1.7s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 5.8× the real-user figure. Both agree the site is performing acceptably for real visitors.

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

kind staff20
wraps8
peri peri chicken7
portion sizes5
chicken and rice box4
juicy chicken3
Loaded Fries3
wings3
juicy burger2
free dip2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	28	about page: no · team page: no · credentials: no · blog or news: yes · homepage: 123 words · last changed: 667 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	97	438 reviews · rated 4.3 · 20 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Greek on the Docks leads the index with 67/100. The largest gaps are: AI search presence (0 vs 60); Visibility (0 vs 15).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Pepe's in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Nala Restaurant	#5	61/100	2 places above you
Burger Boi - Gloucester	#9	56/100	2 places below you
Gloucester Food Dock	#4	61/100	3 places above you
Five Guys Burgers and Fries Gloucester Quays	#10	56/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 1725ms · INP 79ms · CLS 0 · passes Core Web Vitals
Lighthouse (lab, mobile)	Performance 61 · accessibility 94 · best practices 92 · SEO 100 — biggest losses: Elements with visible text labels do not have matching accessible names.; Forced reflow; Browser errors were logged to the console
Google profile detail	171 photos · claimed · has a description · hours listed · 57 of 438 reviews are one star
Backlinks	467 referring domains · 11780 links · rank 320 · 45 broken
Site structure	25 pages crawled · 26.6 internal links per page · reachable in: team 3 clicks, services 1 click · 0% of links use a generic anchor

Where to get this fixed

Pepe’s’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.