Moft Caffe — Gloucester Restaurant Digital Visibility Score

Digital Visibility Score: 40 / 100 · Rank 39 of 44

Digital Visibility Score40/100Rank 39 of 44 Critical problem1The site is not served over HTTPS Furthest behind-75Technical: 0 against a sector median of 75

Measured 29 August 2026 via the PYC Gloucester Restaurant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	100	69	+31
Technical	0	75	−75
Local presence	80	84	−4
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	—	26.5	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+31
Technical		-75
Local presence		-4
Visibility		0
AI search presence		0
Content & trust		not measured

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
restaurants Gloucester	not in top 100
best restaurants Gloucester	not in top 100
places to eat Gloucester	not in top 100
restaurants near me Gloucester	not in top 100
fine dining Gloucester	not in top 100
family restaurants Gloucester	not in top 100
sunday lunch Gloucester	not in top 100
book a table Gloucester	not in top 100
top rated restaurants Gloucester	not in top 100
restaurants Gloucester Quays	not in top 100
restaurants Westgate	not in top 100
places to eat Gloucester Quays	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Greek on the Docks, on every pillar.

Speed & CWV		100
Technical		0
Local presence		80
Visibility		0
AI search presence		0

this firm sector median leader

Moft Caffe trails Greek on the Docks by 182 points across 4 pillars, but 81% of that is Technical and AI search presence alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	What are the best restaurants in Gloucester?
✗	Where should I eat in Gloucester tonight?
✗	Top rated restaurants in Gloucester
✗	I want a nice meal in Gloucester - where should I book?
✗	Best places to eat in Gloucester Quays, Gloucester

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	116
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

friendly staff60
cleanliness15
cakes7
generous portions5
freshly made food5
friendly owner5
quirky interior3
veggie option3
traditional fry up2
eggs benedict2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	80	116 reviews · rated 4.9 · 0 new in 90 days
Technical	0	HTTPS: no · page allows indexing: — · robots.txt allows crawling: — · sitemap: no · structured data: —

Key findings

Technical: 0/100, below the sector median of 75.

How this compares to the leader

Greek on the Docks leads the index with 67/100. The largest gaps are: Technical (0 vs 88); AI search presence (0 vs 60); Local presence (80 vs 99).

Top fixes (ranked by impact)

Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.

Firms ranked near this one

The firms nearest Moft Caffe in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
The Victoria Hotel	#37	44/100	2 places above you
Saeeds	#41	32/100	2 places below you
Spice Master	#36	44/100	3 places above you
Tim Hortons - Gloucester	#42	27/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 100 · accessibility 82 · best practices 74 · SEO 40 — biggest losses: Does not use HTTPS; Document does not have a meta description; Does not redirect HTTP traffic to HTTPS
Google profile detail	100 photos · claimed · has a description · no hours listed · 1 of 116 reviews are one star
Backlinks	33 referring domains · 43 links · rank 109 · 10 broken
Site structure	Not crawled — homepage HTTP 409

Where to get this fixed

Moft Caffe’s lowest-scoring pillars among those we publish remediation guidance for:

Technical (0/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.
Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.