Hill Osteopathy — Gloucester Physiotherapy Digital Visibility Score

Digital Visibility Score: 51 / 100 · Rank 27 of 46

Digital Visibility Score51/100Rank 27 of 46Problems found2No structured data on the homepageFurthest behind-19Content & trust: 30 against a sector median of 49

Measured 1 September 2026 via the PYC Gloucester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	89	63	+26
Technical	75	88	−13
Local presence	61	72.5	−11.5
Visibility	19	10.5	+8.5
AI search presence	0	0	level
Content & trust	30	49	−19

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+26
Technical		-13
Local presence		-11.5
Visibility		+8.5
AI search presence		0
Content & trust		-19

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 240 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 6, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Gloucester	not in top 100
physio Gloucester	not in top 100
best physiotherapist Gloucester	not in top 100
sports injury clinic Gloucester	not in top 100
back pain treatment Gloucester	not in top 100
chiropractor Gloucester	not in top 100
osteopath Gloucester	#6
private physio Gloucester	not in top 100
rehabilitation clinic Gloucester	not in top 100
physiotherapy Quedgeley	not in top 100
physiotherapy Hucclecote	not in top 100
physio Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, 5 Valleys Physio Ltd (Gloucester), on every pillar.

Speed & CWV		89
Technical		75
Local presence		61
Visibility		19
AI search presence		0
Content & trust		30

this firm sector median leader

Hill Osteopathy trails 5 Valleys Physio Ltd (Gloucester) by 213 points across 4 pillars, but 70% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Gloucester?
✗	Which physio clinic in Gloucester would you recommend for a sports injury?
✗	Top rated physiotherapy in Gloucester
✗	I have back pain and live in Gloucester - who should I see?
✗	Best physiotherapy in Quedgeley, Gloucester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 240 words
Visibility	19	ranks for 1 of 12 keywords · average position 6 · local 3-pack: 0
Local presence	61	1 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Technical: 75/100, below the sector median of 88.
• Local presence: 61/100, below the sector median of 72.5.
• Content & trust: 30/100, below the sector median of 49.

How this compares to the leader

5 Valleys Physio Ltd (Gloucester) leads the index with 78/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (30 vs 79); Visibility (19 vs 54).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Hill Osteopathy in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
GW Physiotherapy	#25	52/100	2 places above you
Hobbs Vet Physio	#29	50/100	2 places below you
Chiropractic Wellness Centre	#24	52/100	3 places above you
Cotswold Equine Physio	#30	49/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 94 · accessibility 85 · best practices 78 · SEO 83 — biggest losses: Document request latency; Browser errors were logged to the console; Avoid multiple page redirects
Google profile detail	1 photo · unclaimed · no description · hours listed
Backlinks	45 referring domains · 61 links · rank 0
Site structure	1 pages crawled · 24 internal links per page · reachable in: contact 1 click, about 1 click · 4% of links use a generic anchor · 6 sitemap pages not reachable by following links
Sitemap	7 URLs listed · not declared in robots.txt · newest entry 184 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Hill Osteopathy’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (19/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveK Wakeman Veterinary Physiotherapy#26 · 52/100 Full indexAll 46 firms ↓ Ranked belowRebecca Orchard Osteopathic Practice#28 · 51/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.