GW Physiotherapy — Gloucester Physiotherapy Digital Visibility Score

Digital Visibility Score: 52 / 100 · Rank 25 of 46

Digital Visibility Score52/100Rank 25 of 46Critical problem1Search engines are being told not to index this siteFurthest behind-25Technical: 63 against a sector median of 88

Measured 1 September 2026 via the PYC Gloucester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	82	63	+19
Technical	63	88	−25
Local presence	59	72.5	−13.5
Visibility	37	10.5	+26.5
AI search presence	20	0	+20
Content & trust	25	49	−24

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+19
Technical		-25
Local presence		-13.5
Visibility		+26.5
AI search presence		+20
Content & trust		-24

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 101 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 7 of 12 keywords, average position 8.3, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Gloucester	#7
physio Gloucester	#9
best physiotherapist Gloucester	#9
sports injury clinic Gloucester	not in top 100
back pain treatment Gloucester	not in top 100
chiropractor Gloucester	not in top 100
osteopath Gloucester	not in top 100
private physio Gloucester	#6
rehabilitation clinic Gloucester	not in top 100
physiotherapy Quedgeley	#10
physiotherapy Hucclecote	#8
physio Quedgeley	#9

The gap to the leader

This firm against the sector median and the index leader, 5 Valleys Physio Ltd (Gloucester), on every pillar.

Speed & CWV		82
Technical		63
Local presence		59
Visibility		37
AI search presence		20
Content & trust		25

this firm sector median leader

GW Physiotherapy trails 5 Valleys Physio Ltd (Gloucester) by 194 points across 5 pillars, but 69% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Gloucester?
✗	Which physio clinic in Gloucester would you recommend for a sports injury?
✗	Top rated physiotherapy in Gloucester
✗	I have back pain and live in Gloucester - who should I see?
✓	Best physiotherapy in Quedgeley, Gloucester	named

Local presence

Google Business Profile.

Rating	4 / 5
Reviews	4
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	25	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 101 words
Visibility	37	ranks for 7 of 12 keywords · average position 8.3 · local 3-pack: 0
Local presence	59	4 reviews · rated 4 · 0 new in 90 days
Technical	63	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: no

Key findings

• Technical: 63/100, below the sector median of 88.
• Local presence: 59/100, below the sector median of 72.5.
• Content & trust: 25/100, below the sector median of 49.

How this compares to the leader

5 Valleys Physio Ltd (Gloucester) leads the index with 78/100. The largest gaps are: AI search presence (20 vs 100); Content & trust (25 vs 79); Local presence (59 vs 90).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Add about/team pages, and refresh stale content.
3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest GW Physiotherapy in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Uplift Chiropractic	#23	53/100	2 places above you
Hill Osteopathy	#27	51/100	2 places below you
Optimal Chiropractic & Health	#22	54/100	3 places above you
Rebecca Orchard Osteopathic Practice	#28	51/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Google profile detail	2 photos · claimed · no description · no hours listed
Backlinks	70 referring domains · 205 links · rank 152 · 19 broken
Site structure	1 pages crawled · 12 internal links per page · 0% of links use a generic anchor · 12 sitemap pages not reachable by following links
Sitemap	13 URLs listed · declared in robots.txt · newest entry 1377 days old · 0 of 5 sampled URLs resolve

Where to get this fixed

GW Physiotherapy’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Content & trust (25/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

↑ Ranked aboveChiropractic Wellness Centre#24 · 52/100 Full indexAll 46 firms ↓ Ranked belowK Wakeman Veterinary Physiotherapy#26 · 52/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.