Digital Visibility Score: 58 / 100 · Rank 15 of 46
Measured 1 September 2026 via the PYC Gloucester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology . Spotted an error? Request a correction .
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV +8 Technical +12 Local presence +11.5 Visibility -6.5 AI search presence 0 Content & trust +17
These are specific, checkable faults on the site — not opinions about it.
Worth knowing The site has not changed in a long time The homepage last reported a change 3 years ago.
Ranks for 1 of 12 keywords, average position 24, in the local 3-pack for 0 keywords.
Keyword Position physiotherapy Gloucester not in top 100 physio Gloucester not in top 100 best physiotherapist Gloucester not in top 100 sports injury clinic Gloucester not in top 100 back pain treatment Gloucester #24 chiropractor Gloucester not in top 100 osteopath Gloucester not in top 100 private physio Gloucester not in top 100 rehabilitation clinic Gloucester not in top 100 physiotherapy Quedgeley not in top 100 physiotherapy Hucclecote not in top 100 physio Quedgeley not in top 100
This firm against the sector median and the index leader, 5 Valleys Physio Ltd (Gloucester), on every pillar.
Speed & CWV 71 Technical 100 Local presence 84 Visibility 4 AI search presence 0 Content & trust 66
Back In Shape Cheltenham trails 5 Valleys Physio Ltd (Gloucester) by 170 points across 5 pillars, but 88% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗ Who are the best physiotherapists in Gloucester? ✗ Which physio clinic in Gloucester would you recommend for a sports injury? ✗ Top rated physiotherapy in Gloucester ✗ I have back pain and live in Gloucester - who should I see? ✗ Best physiotherapy in Quedgeley, Gloucester
Google Business Profile.
Rating 5 / 5 Reviews 55 Locations 1 Reviews in last 90 days 2 Address matches website yes
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
lower back pain relief 16 helpful team 10 knowledgeable staff 9 herniated disc recovery 7 sciatica treatment 7 online program 7 back in shape program 3 laser treatment 3 phased approach 2 acupuncture 2
What each score is made of. Every input here is in the open dataset , so the arithmetic can be checked rather than taken on trust.
Pillar Score Made up of Content & trust 66 about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 694 words · last changed: 1112 days ago Visibility 4 ranks for 1 of 12 keywords · average position 24 · local 3-pack: 0 Local presence 84 55 reviews · rated 5 · 2 new in 90 days Technical 100 HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes
No pillar falls materially below the sector median this quarter.
5 Valleys Physio Ltd (Gloucester) leads the index with 78/100. The largest gaps are: AI search presence (0 vs 100); Visibility (4 vs 54); Content & trust (66 vs 79).
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.
The firms nearest Back In Shape Cheltenham in this ranking, beyond the two either side.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology .
Companies House No confident match on the registered name Real-user speed (CrUX) Too little traffic to appear in Chrome’s public dataset Lighthouse (lab, mobile) Performance 62 · accessibility 92 · best practices 100 · SEO 100 — biggest losses: Render-blocking requests; Forced reflow; Reduce unused JavaScript Google profile detail 4 photos · claimed · has a description · hours listed · 0 of 55 reviews are one star Backlinks 37 referring domains · 37 links · rank 0 Site structure 25 pages crawled · 41.6 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 2% of links use a generic anchor Sitemap 51 URLs listed · declared in robots.txt · newest entry 390 days old · 5 of 5 sampled URLs resolve
Back In Shape Cheltenham’s lowest-scoring pillars among those we publish remediation guidance for:
How this is measured: see the index methodology , and the statistical methods behind each pillar. This index is published by PYC ; if you want this score moved, start here .