Tom Spriggs Architect — Exeter Architect Digital Visibility Score

Digital Visibility Score: 81 / 100 · Rank 2 of 63

Digital Visibility Score81/100Rank 2 of 63 · top 2%Problems found1The site has not changed in a long time One page from the first3Closest: architectural services Exeter at #14

Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	81	64	+17
Technical	100	88	+12
Local presence	92	76	+16
Visibility	60	4	+56
AI search presence	80	0	+80
Content & trust	53	49.5	+3.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+17
Technical		+12
Local presence		+16
Visibility		+56
AI search presence		+80
Content & trust		+3.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3.5 years ago.

Where this firm ranks

Ranks for 10 of 12 keywords, average position 7.8, in the local 3-pack for 5 keywords.

Keyword	Position
architects Exeter	#8
architect Exeter	#3
architectural services Exeter	#14
house extension architect Exeter	#3
planning application architect Exeter	#7
listed building architect Exeter	#3
residential architects Exeter	#5
commercial architects Exeter	#14
self build architect Exeter	#1
loft conversion architect Exeter	not in top 100
barn conversion architect Exeter	not in top 100
conservation architect Exeter	#20

The gap to the leader

This firm against the sector median and the index leader, Living Space Architects, on every pillar.

Speed & CWV		81
Technical		100
Local presence		92
Visibility		60
AI search presence		80
Content & trust		53

this firm sector median leader

The whole deficit to Living Space Architects is AI search presence — 20 points. It already matches or beats the leader on Speed & CWV, Technical, Local presence, Visibility, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

architectural services Exeter		#14
commercial architects Exeter		#14
conservation architect Exeter		#20

3 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 4 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best architects in Exeter?	cited by domain
✓	Which architect in Exeter would you recommend for a house extension?	cited by domain
✓	Top rated architectural practices in Exeter	cited by domain
✓	I need an architect in Exeter - who should I contact?	cited by domain
✗	Conservation architects in Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	21
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

planning permission5
ideas and suggestions5
extension planning4
drawings4
complete renovation project3
attention to detail3
friendly meetings3
concept design2
project management2
advice2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	53	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 1,054 words · last changed: 1279 days ago
Visibility	60	ranks for 10 of 12 keywords · average position 7.8 · local 3-pack: 5
Local presence	92	21 reviews · rated 5 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (80 vs 100).

Top fixes (ranked by impact)

Add about/team pages, and refresh stale content.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.

Firms ranked near this one

The firms nearest Tom Spriggs Architect in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Hilton Barnfield Architects	#4	71/100	2 places below you
Co Create Architects - RIBA Chartered Architects Exeter	#5	69/100	3 places below you
ARP Architects Ltd.	#6	68/100	4 places below you
Barc Architects	#7	67/100	5 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 09796766 · 10.9 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 68 · accessibility 68 · best practices 78 · SEO 85 — biggest losses: Background and foreground colors do not have a sufficient contrast ratio.; LCP request discovery; Document request latency
Google profile detail	40 photos · claimed · has a description · hours listed · 0 of 21 reviews are one star
Backlinks	88 referring domains · 200 links · rank 105
Site structure	Not crawled — homepage HTTP 403

Where to get this fixed

Tom Spriggs Architect’s lowest-scoring pillars among those we publish remediation guidance for:

Content & trust (53/100) and Visibility (60/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing these pillars: content & trust, visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.