Hilton Barnfield Architects — Exeter Architect Digital Visibility Score

Digital Visibility Score: 71 / 100 · Rank 4 of 63

Digital Visibility Score71/100Rank 4 of 63 · top 5%Problems found1The site has not changed in a long timeOne page from the first1Closest: barn conversion architect Exeter at #11Furthest behind-8Speed & CWV: 56 against a sector median of 64

Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	56	64	−8
Technical	100	88	+12
Local presence	89	76	+13
Visibility	78	4	+74
AI search presence	20	0	+20
Content & trust	70	49.5	+20.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-8
Technical		+12
Local presence		+13
Visibility		+74
AI search presence		+20
Content & trust		+20.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3.8 years ago.

Where this firm ranks

Ranks for 11 of 12 keywords, average position 6.5, in the local 3-pack for 11 keywords.

Keyword	Position
architects Exeter	#2
architect Exeter	#2
architectural services Exeter	#10
house extension architect Exeter	#8
planning application architect Exeter	#5
listed building architect Exeter	#8
residential architects Exeter	#2
commercial architects Exeter	#7
self build architect Exeter	#10
loft conversion architect Exeter	not in top 100
barn conversion architect Exeter	#11
conservation architect Exeter	#7

The gap to the leader

This firm against the sector median and the index leader, Living Space Architects, on every pillar.

Speed & CWV		56
Technical		100
Local presence		89
Visibility		78
AI search presence		20
Content & trust		70

this firm sector median leader

The whole deficit to Living Space Architects is AI search presence and Speed & CWV — 103 points. It already matches or beats the leader on Technical, Local presence, Visibility, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

barn conversion architect Exeter

#11

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Exeter?
✗	Which architect in Exeter would you recommend for a house extension?
✗	Top rated architectural practices in Exeter
✓	I need an architect in Exeter - who should I contact?	named
✗	Conservation architects in Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	13
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• contractor liaison3
• query resolution3
• loft extension2
• spacious home2
• bungalow2
• kitchen extension2
• pleasant team2
• renovation2
• project management2
• building project2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 1,134 words · last changed: 1377 days ago
Visibility	78	ranks for 11 of 12 keywords · average position 6.5 · local 3-pack: 11
Local presence	89	13 reviews · rated 5 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (20 vs 100); Speed & CWV (56 vs 79).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Hilton Barnfield Architects in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Tom Spriggs Architect	#2	81/100	2 places above you
ARP Architects Ltd.	#6	68/100	2 places below you
Living Space Architects	#1	82/100	3 places above you
Barc Architects	#7	67/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 07607712 · 15.4 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 50 · accessibility 87 · best practices 81 · SEO 92 — biggest losses: Elements with visible text labels do not have matching accessible names.; Legacy JavaScript; `[aria-*]` attributes are not valid or misspelled
Google profile detail	49 photos · claimed · has a description · hours listed · 0 of 13 reviews are one star
Backlinks	91 referring domains · 135 links · rank 103 · 50 broken
Site structure	1 pages crawled · 37 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor · 4 sitemap pages not reachable by following links
Sitemap	4 URLs listed · declared in robots.txt · newest entry 105 days old · 3 of 4 sampled URLs resolve

Where to get this fixed

Hilton Barnfield Architects’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Content & trust (70/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

↑ Ranked aboveNew Space Architecture Limited#3 · 72/100 Full indexAll 63 firms ↓ Ranked belowCo Create Architects - RIBA Chartered Architects Exeter#5 · 69/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.