Clifton Emery design — Exeter Architect Digital Visibility Score
Digital Visibility Score: 44 / 100 · Rank 50 of 63
Digital Visibility Score44/100Rank 50 of 63Problems found2No XML sitemap foundOne page from the first1Closest: self build architect Exeter at #16Furthest behind-45Technical: 43 against a sector median of 88
Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 62 | 64 | −2 |
| Technical | 43 | 88 | −45 |
| Local presence | 67 | 76 | −9 |
| Visibility | 13 | 4 | +9 |
| AI search presence | 0 | 0 | level |
| Content & trust | 80 | 49.5 | +30.5 |
| Speed & CWV | -2 | |
|---|---|---|
| Technical | -45 | |
| Local presence | -9 | |
| Visibility | +9 | |
| AI search presence | 0 | |
| Content & trust | +30.5 |
Problems found
Section titled “Problems found”- Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
- Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| architects Exeter | not in top 100 |
| architect Exeter | not in top 100 |
| architectural services Exeter | #22 |
| house extension architect Exeter | not in top 100 |
| planning application architect Exeter | not in top 100 |
| listed building architect Exeter | not in top 100 |
| residential architects Exeter | #33 |
| commercial architects Exeter | not in top 100 |
| self build architect Exeter | #16 |
| loft conversion architect Exeter | not in top 100 |
| barn conversion architect Exeter | not in top 100 |
| conservation architect Exeter | not in top 100 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 62 | |
|---|---|---|
| Technical | 43 | |
| Local presence | 67 | |
| Visibility | 13 | |
| AI search presence | 0 | |
| Content & trust | 80 |
this firm sector median leader
Clifton Emery design trails Living Space Architects by 235 points across 5 pillars, but 67% of that is AI search presence and Technical alone. It already matches or beats the leader on Content & trust.
Closest to the first page
Section titled “Closest to the first page”| self build architect Exeter | #16 |
1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best architects in Exeter? | |
| ✗ | Which architect in Exeter would you recommend for a house extension? | |
| ✗ | Top rated architectural practices in Exeter | |
| ✗ | I need an architect in Exeter - who should I contact? | |
| ✗ | Conservation architects in Exeter |
Why this score
Section titled “Why this score”| Pillar | Score | Made up of |
|---|---|---|
| Content & trust | 80 | about page: yes · team page: no · credentials: yes · blog or news: yes · homepage: 4,488 words |
| Visibility | 13 | ranks for 3 of 12 keywords · average position 23.7 · local 3-pack: 0 |
| Local presence | 67 | 0 reviews · 0 new in 90 days |
| Technical | 43 | HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: — · sitemap: no · structured data: no |
Key findings
Section titled “Key findings”- Technical: 43/100, below the sector median of 88.
How this compares to the leader
Section titled “How this compares to the leader”Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (0 vs 100); Technical (43 vs 100); Visibility (13 vs 53).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
- Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.
Firms ranked near this one
Section titled “Firms ranked near this one”| Firm | Rank | Score | Why it is here |
|---|---|---|---|
| The Cave Co-operative | #48 | 45/100 | 2 places above you |
| Project Services Limited | #52 | 44/100 | 2 places below you |
| Montage | #47 | 46/100 | 3 places above you |
| Pea Green Studio Ltd - Commercial & Residential Interiors | #53 | 43/100 | 3 places below you |
Context (not scored)
Section titled “Context (not scored)”| Companies House | Company 08213899 · 14 years old · active · SIC 71111, 71112 |
|---|---|
| Real-user speed (CrUX) | Too little traffic to appear in Chrome’s public dataset |
| Lighthouse (lab, mobile) | Performance 64 · accessibility 85 · best practices 78 · SEO 75 — biggest losses: Does not use HTTPS; Document does not have a meta description; Reduce unused JavaScript |
| Google profile detail | 2 photos · claimed · has a description · hours listed |
| Backlinks | 83 referring domains · 178 links · rank 197 |
| Site structure | 1 pages crawled · 473 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor |
| Sitemap | not declared in robots.txt |
Where to get this fixed
Section titled “Where to get this fixed”Clifton Emery design’s lowest-scoring pillars among those we publish remediation guidance for:
- AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
- Visibility (13/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.