Mason Architectural Design — Bristol Architect Digital Visibility Score

Digital Visibility Score: 54 / 100 · Rank 23 of 80

Digital Visibility Score54/100Rank 23 of 80 · top 28%Problems found2Structured data present, but no LocalBusiness markupFurthest behind-15.5Content & trust: 25 against a sector median of 40.5

Measured 31 August 2026 via the PYC Bristol Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	58	66	−8
Technical	88	75	+13
Local presence	87	76.5	+10.5
Visibility	33	0	+33
AI search presence	0	0	level
Content & trust	25	40.5	−15.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-8
Technical		+13
Local presence		+10.5
Visibility		+33
AI search presence		0
Content & trust		-15.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth fixingVery little published contentThe homepage carries 130 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 8 of 12 keywords, average position 54.5, in the local 3-pack for 0 keywords.

Keyword	Position
architects Bristol	#63
architect Bristol	#59
architectural services Bristol	#22
house extension architect Bristol	not in top 100
planning application architect Bristol	#55
listed building architect Bristol	not in top 100
residential architects Bristol	#56
commercial architects Bristol	#66
self build architect Bristol	#32
loft conversion architect Bristol	not in top 100
barn conversion architect Bristol	not in top 100
conservation architect Bristol	#83

The gap to the leader

This firm against the sector median and the index leader, 3bd Architects, on every pillar.

Speed & CWV		58
Technical		88
Local presence		87
Visibility		33
AI search presence		0
Content & trust		25

this firm sector median leader

Mason Architectural Design trails 3bd Architects by 106 points across 4 pillars, but 87% of that is Content & trust and Speed & CWV alone. It already matches or beats the leader on Visibility, AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Bristol?
✗	Which architect in Bristol would you recommend for a house extension?
✗	Top rated architectural practices in Bristol
✗	I need an architect in Bristol - who should I contact?
✗	Conservation architects in Bristol

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	8
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• project7
• planning process3
• project management2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	25	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 130 words
Visibility	33	ranks for 8 of 12 keywords · average position 54.5 · local 3-pack: 0
Local presence	87	8 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Content & trust: 25/100, below the sector median of 40.5.

How this compares to the leader

3bd Architects leads the index with 70/100. The largest gaps are: Content & trust (25 vs 75); Speed & CWV (58 vs 100); Technical (88 vs 100).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Add about/team pages, and refresh stale content.
3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Mason Architectural Design in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Fatkin	#21	54/100	2 places above you
R & J Consultants	#25	53/100	2 places below you
Charcoalblue Bristol	#20	54/100	3 places above you
SJP Architectural Consultants Ltd.	#26	53/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 57 · accessibility 100 · best practices 100 · SEO 100 — biggest losses: Network dependency tree; Time to Interactive; Reduce unused CSS
Google profile detail	17 photos · claimed · has a description · hours listed · 0 of 8 reviews are one star
Backlinks	13 referring domains · 16 links · rank 0
Site structure	20 pages crawled · 33.1 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor
Sitemap	19 URLs listed · declared in robots.txt · newest entry 714 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Mason Architectural Design’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Content & trust (25/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

↑ Ranked aboveMarshall and Kendon Architects#22 · 54/100 Full indexAll 80 firms ↓ Ranked belowGrow Architects#24 · 53/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.