Marshall and Kendon Architects — Bristol Architect Digital Visibility Score

Digital Visibility Score: 54 / 100 · Rank 22 of 80

Digital Visibility Score54/100Rank 22 of 80 · top 27%Problems found1The site has not changed in a long time

Measured 31 August 2026 via the PYC Bristol Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	70	66	+4
Technical	100	75	+25
Local presence	79	76.5	+2.5
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	45	40.5	+4.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+4
Technical		+25
Local presence		+2.5
Visibility		0
AI search presence		0
Content & trust		+4.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 2.2 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Bristol	not in top 100
architect Bristol	not in top 100
architectural services Bristol	not in top 100
house extension architect Bristol	not in top 100
planning application architect Bristol	not in top 100
listed building architect Bristol	not in top 100
residential architects Bristol	not in top 100
commercial architects Bristol	not in top 100
self build architect Bristol	not in top 100
loft conversion architect Bristol	not in top 100
barn conversion architect Bristol	not in top 100
conservation architect Bristol	not in top 100

The gap to the leader

This firm against the sector median and the index leader, 3bd Architects, on every pillar.

Speed & CWV		70
Technical		100
Local presence		79
Visibility		0
AI search presence		0
Content & trust		45

this firm sector median leader

Marshall and Kendon Architects trails 3bd Architects by 101 points across 4 pillars, but 60% of that is Visibility and Speed & CWV alone. It already matches or beats the leader on Technical, AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Bristol?
✗	Which architect in Bristol would you recommend for a house extension?
✗	Top rated architectural practices in Bristol
✗	I need an architect in Bristol - who should I contact?
✗	Conservation architects in Bristol

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	45	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 238 words · last changed: 796 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	79	1 reviews · rated 5 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

3bd Architects leads the index with 70/100. The largest gaps are: Visibility (0 vs 31); Speed & CWV (70 vs 100); Content & trust (45 vs 75).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Marshall and Kendon Architects in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Charcoalblue Bristol	#20	54/100	2 places above you
Grow Architects	#24	53/100	2 places below you
Ascent Architecture	#19	55/100	3 places above you
R & J Consultants	#25	53/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 79 · accessibility 92 · best practices 81 · SEO 85 — biggest losses: Network dependency tree; Avoid multiple page redirects; Document request latency
Google profile detail	3 photos · claimed · has a description · hours listed
Backlinks	70 referring domains · 85 links · rank 94 · 10 broken
Site structure	1 pages crawled · 32 internal links per page · reachable in: contact 1 click, about 1 click · 6% of links use a generic anchor · 93 sitemap pages not reachable by following links
Sitemap	93 URLs listed · declared in robots.txt · newest entry 559 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Marshall and Kendon Architects’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.