Kelston Vets — Bath Vet Digital Visibility Score

Digital Visibility Score: 61 / 100 · Rank 3 of 10

Digital Visibility Score61/100Rank 3 of 10 · top 22%Problems found1Very little published content One page from the first1Closest: animal hospital Bath at #19

Measured 31 August 2026 via the PYC Bath Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	71	71	level
Technical	100	75	+25
Local presence	84	74.5	+9.5
Visibility	32	0	+32
AI search presence	0	0	level
Content & trust	50	30	+20

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		0
Technical		+25
Local presence		+9.5
Visibility		+32
AI search presence		0
Content & trust		+20

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingVery little published contentThe homepage carries 231 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 5 of 12 keywords, average position 8, in the local 3-pack for 1 keyword.

Keyword	Position
vets Bath	#6
veterinary practice Bath	#6
best vets Bath	#5
emergency vet Bath	not in top 100
cat vet Bath	not in top 100
dog vet Bath	not in top 100
24 hour vet Bath	#4
vet costs Bath	not in top 100
animal hospital Bath	#19
vets Widcombe	not in top 100
vets Lansdown	not in top 100
veterinary Widcombe	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bath Veterinary Group, Rosemary Lodge Veterinary Hospital, on every pillar.

Technical		100
Local presence		84
Visibility		32
AI search presence		0

this firm sector median leader

Kelston Vets trails Bath Veterinary Group, Rosemary Lodge Veterinary Hospital by 155 points across 3 pillars, but 91% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

animal hospital Bath

#19

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Bath?
✗	Which veterinary practice in Bath would you recommend?
✗	Top rated vets in Bath
✗	My pet is unwell in Bath - which vet should I call?
✗	Best vets in Widcombe, Bath

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	67
Locations	1
Reviews in last 90 days	6
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

caring staff13
calm atmosphere7
nervous spaniel3
independent vets2
independent practice2
giving birth2
vaccinations2
kind team2
personal touch2
local vet2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	50	about page: yes · team page: no · credentials: yes · blog or news: no · homepage: 231 words
Visibility	32	ranks for 5 of 12 keywords · average position 8 · local 3-pack: 1
Local presence	84	67 reviews · rated 4.9 · 6 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Bath Veterinary Group, Rosemary Lodge Veterinary Hospital leads the index with 65/100. The largest gaps are: AI search presence (0 vs 100); Visibility (32 vs 73); Local presence (84 vs 98).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Kelston Vets in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Bath Veterinary Group, Rosemary Lodge Veterinary Hospital	#1	65/100	2 places above you
Cadence Equine Vets Ltd	#5	49/100	2 places below you
Vee the Vet	#6	49/100	3 places below you
Veterinary Pain Management	#7	49/100	4 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 79 · accessibility 95 · best practices 81 · SEO 92 — biggest losses: Improve image delivery; LCP request discovery; Document does not have a meta description
Google profile detail	17 photos · claimed · has a description · hours listed · 1 of 67 reviews are one star
Backlinks	57 referring domains · 138 links · rank 125
Site structure	1 pages crawled · 35 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 16 sitemap pages not reachable by following links
Sitemap	17 URLs listed · declared in robots.txt · no lastmod dates · 5 of 5 sampled URLs resolve

Where to get this fixed

Kelston Vets’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (32/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.