The Royce Clinic Ltd — Bath Physiotherapy Digital Visibility Score

Digital Visibility Score: 53 / 100 · Rank 26 of 67

Digital Visibility Score53/100Rank 26 of 67 · top 38%Problems found3Structured data present, but no LocalBusiness markup Furthest behind-23Local presence: 50 against a sector median of 73

Measured 31 August 2026 via the PYC Bath Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	72	62	+10
Technical	88	88	level
Local presence	50	73	−23
Visibility	13	4	+9
AI search presence	20	0	+20
Content & trust	58	53	+5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+10
Technical		0
Local presence		-23
Visibility		+9
AI search presence		+20
Content & trust		+5

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
Worth fixingVery little published contentThe homepage carries 191 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 11 years ago.

Where this firm ranks

Ranks for 3 of 12 keywords, average position 52.7, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Bath	#29
physio Bath	not in top 100
best physiotherapist Bath	#82
sports injury clinic Bath	not in top 100
back pain treatment Bath	not in top 100
chiropractor Bath	not in top 100
osteopath Bath	not in top 100
private physio Bath	#47
rehabilitation clinic Bath	not in top 100
physiotherapy Widcombe	not in top 100
physiotherapy Lansdown	not in top 100
physio Widcombe	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Hybrid Health Bath, on every pillar.

Technical		88
Local presence		50
Visibility		13
AI search presence		20
Content & trust		58

this firm sector median leader

The Royce Clinic Ltd trails Hybrid Health Bath by 160 points across 4 pillars, but 69% of that is AI search presence and Local presence alone. It already matches or beats the leader on Technical.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Bath?
✓	Which physio clinic in Bath would you recommend for a sports injury?	cited by domain
✗	Top rated physiotherapy in Bath
✗	I have back pain and live in Bath - who should I see?
✗	Best physiotherapy in Widcombe, Bath

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	58	about page: yes · team page: yes · credentials: yes · blog or news: no · homepage: 191 words · last changed: 4004 days ago
Visibility	13	ranks for 3 of 12 keywords · average position 52.7 · local 3-pack: 0
Local presence	50	0 reviews · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Local presence: 50/100, below the sector median of 73.

How this compares to the leader

Hybrid Health Bath leads the index with 80/100. The largest gaps are: AI search presence (20 vs 80); Local presence (50 vs 100); Visibility (13 vs 46).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Restart Google review generation and complete the Business Profile to close the local-pack gap.

Firms ranked near this one

The firms nearest The Royce Clinic Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
NeuroConnect Rehabilitation	#24	53/100	2 places above you
Physiotherapy Home Visits Bath	#28	52/100	2 places below you
Monkton Farleigh Osteopathic Practice	#23	54/100	3 places above you
Physology Bath	#29	52/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 04814280 · 23.2 years old · active · SIC 86900
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 86 · accessibility 95 · best practices 100 · SEO 92 — biggest losses: LCP request discovery; `[aria-hidden="true"]` elements contain focusable descendents; Render-blocking requests
Google profile detail	1 photo · claimed · has a description · hours listed
Backlinks	46 referring domains · 11821 links · rank 272
Site structure	Not crawled — homepage HTTP 403

Where to get this fixed

The Royce Clinic Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (13/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.