Marshall Chiropractic — Bath Physiotherapy Digital Visibility Score

Digital Visibility Score: 52 / 100 · Rank 27 of 67

Digital Visibility Score52/100Rank 27 of 67 · top 39%Problems found1No structured data on the homepage Furthest behind-13Technical: 75 against a sector median of 88

Measured 31 August 2026 via the PYC Bath Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	63	62	+1
Technical	75	88	−13
Local presence	80	73	+7
Visibility	22	4	+18
AI search presence	0	0	level
Content & trust	50	53	−3

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+1
Technical		-13
Local presence		+7
Visibility		+18
AI search presence		0
Content & trust		-3

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 5, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Bath	not in top 100
physio Bath	not in top 100
best physiotherapist Bath	not in top 100
sports injury clinic Bath	not in top 100
back pain treatment Bath	not in top 100
chiropractor Bath	#5
osteopath Bath	not in top 100
private physio Bath	not in top 100
rehabilitation clinic Bath	not in top 100
physiotherapy Widcombe	not in top 100
physiotherapy Lansdown	not in top 100
physio Widcombe	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Hybrid Health Bath, on every pillar.

Technical		75
Local presence		80
Visibility		22
AI search presence		0
Content & trust		50

this firm sector median leader

Marshall Chiropractic trails Hybrid Health Bath by 162 points across 5 pillars, but 65% of that is AI search presence and Content & trust alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Bath?
✗	Which physio clinic in Bath would you recommend for a sports injury?
✗	Top rated physiotherapy in Bath
✗	I have back pain and live in Bath - who should I see?
✗	Best physiotherapy in Widcombe, Bath

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	95
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

holistic approach14
professional chiropractor6
nutrition advice6
hip pain relief6
disc hernia3
root cause analysis3
leg pain treatment3
knowledgeable practitioner3
mri referral3
shoulder injury treatment2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	50	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 1,048 words · last changed: 8 days ago
Visibility	22	ranks for 1 of 12 keywords · average position 5 · local 3-pack: 0
Local presence	80	95 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Technical: 75/100, below the sector median of 88.

How this compares to the leader

Hybrid Health Bath leads the index with 80/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (50 vs 75); Visibility (22 vs 46).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Marshall Chiropractic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Results Body+Mind	#25	53/100	2 places above you
Physology Bath	#29	52/100	2 places below you
NeuroConnect Rehabilitation	#24	53/100	3 places above you
Stillpoint (Centre for Health & Wellbeing)	#30	52/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 60 · accessibility 87 · best practices 81 · SEO 92 — biggest losses: Does not use HTTPS; Minimize main-thread work; Reduce unused JavaScript
Google profile detail	9 photos · claimed · has a description · hours listed · 0 of 95 reviews are one star
Backlinks	47 referring domains · 72 links · rank 89
Site structure	1 pages crawled · 38 internal links per page · reachable in: contact 1 click, about 1 click · 18% of links use a generic anchor · 23 sitemap pages not reachable by following links
Sitemap	24 URLs listed · declared in robots.txt · no lastmod dates · 5 of 5 sampled URLs resolve

Where to get this fixed

Marshall Chiropractic’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (22/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.