The Pure Practice — Bath Physiotherapy Digital Visibility Score

Digital Visibility Score: 72 / 100 · Rank 2 of 67

Digital Visibility Score72/100Rank 2 of 67 · top 2%Problems found1The site has not changed in a long time One page from the first2Closest: sports injury clinic Bath at #17 Furthest behind-7Speed & CWV: 55 against a sector median of 62

Measured 31 August 2026 via the PYC Bath Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	55	62	−7
Technical	100	88	+12
Local presence	98	73	+25
Visibility	47	4	+43
AI search presence	60	0	+60
Content & trust	53	53	level

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-7
Technical		+12
Local presence		+25
Visibility		+43
AI search presence		+60
Content & trust		0

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 4.5 years ago.

Where this firm ranks

Ranks for 10 of 12 keywords, average position 24.2, in the local 3-pack for 3 keywords.

Keyword	Position
physiotherapy Bath	#6
physio Bath	#5
best physiotherapist Bath	#7
sports injury clinic Bath	#17
back pain treatment Bath	not in top 100
chiropractor Bath	#44
osteopath Bath	#75
private physio Bath	#4
rehabilitation clinic Bath	#20
physiotherapy Widcombe	#37
physiotherapy Lansdown	not in top 100
physio Widcombe	#27

The gap to the leader

This firm against the sector median and the index leader, Hybrid Health Bath, on every pillar.

Technical		100
Local presence		98
Visibility		47
AI search presence		60
Content & trust		53

this firm sector median leader

The Pure Practice trails Hybrid Health Bath by 44 points across 3 pillars, but 95% of that is Content & trust and AI search presence alone. It already matches or beats the leader on Technical, Visibility.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

sports injury clinic Bath		#17
rehabilitation clinic Bath		#20

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best physiotherapists in Bath?	cited by domain
✓	Which physio clinic in Bath would you recommend for a sports injury?	cited by domain
✓	Top rated physiotherapy in Bath	named
✗	I have back pain and live in Bath - who should I see?
✗	Best physiotherapy in Widcombe, Bath

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	71
Locations	1
Reviews in last 90 days	8
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

knowledgeable staff19
rehab plan5
thorough assessment5
exercise recommendations5
knee problem4
back pain treatment4
quick diagnosis3
injury exploration2
pragmatic approach2
structured plan2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	53	about page: yes · team page: yes · credentials: no · blog or news: no · homepage: 946 words · last changed: 1629 days ago
Visibility	47	ranks for 10 of 12 keywords · average position 24.2 · local 3-pack: 3
Local presence	98	71 reviews · rated 4.9 · 8 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Hybrid Health Bath leads the index with 80/100. The largest gaps are: Content & trust (53 vs 75); AI search presence (60 vs 80).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest The Pure Practice in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Impulse Chiropractic	#4	70/100	2 places below you
Circus Health Bath	#5	68/100	3 places below you
The Medical - Bath	#6	65/100	4 places below you
OsteoBath	#7	64/100	5 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 09421046 · 11.6 years old · active · SIC 86900
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 64 · accessibility 84 · best practices 96 · SEO 92 — biggest losses: Elements with an ARIA `[role]` that require children to contain a specific `[role]` are missing some or all of those required children.; Browser errors were logged to the console; Render-blocking requests
Google profile detail	35 photos · claimed · has a description · hours listed · 0 of 71 reviews are one star
Backlinks	82 referring domains · 107 links · rank 100
Site structure	25 pages crawled · 112.8 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor
Sitemap	14 URLs listed · not declared in robots.txt · newest entry 118 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

The Pure Practice’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (47/100) and Content & trust (53/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.