Roger Whalley Osteopath — Bath Physiotherapy Digital Visibility Score

Digital Visibility Score: 46 / 100 · Rank 51 of 67

Digital Visibility Score46/100Rank 51 of 67Critical problem1The site is not served over HTTPSFurthest behind-25Technical: 63 against a sector median of 88

Measured 31 August 2026 via the PYC Bath Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	82	62	+20
Technical	63	88	−25
Local presence	65	73	−8
Visibility	4	4	level
AI search presence	0	0	level
Content & trust	30	53	−23

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+20
Technical		-25
Local presence		-8
Visibility		0
AI search presence		0
Content & trust		-23

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 203 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 21, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Bath	not in top 100
physio Bath	not in top 100
best physiotherapist Bath	not in top 100
sports injury clinic Bath	not in top 100
back pain treatment Bath	not in top 100
chiropractor Bath	not in top 100
osteopath Bath	#21
private physio Bath	not in top 100
rehabilitation clinic Bath	not in top 100
physiotherapy Widcombe	not in top 100
physiotherapy Lansdown	not in top 100
physio Widcombe	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Hybrid Health Bath, on every pillar.

Technical		63
Local presence		65
Visibility		4
AI search presence		0
Content & trust		30

this firm sector median leader

Roger Whalley Osteopath trails Hybrid Health Bath by 227 points across 5 pillars, but 55% of that is AI search presence and Content & trust alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Bath?
✗	Which physio clinic in Bath would you recommend for a sports injury?
✗	Top rated physiotherapy in Bath
✗	I have back pain and live in Bath - who should I see?
✗	Best physiotherapy in Widcombe, Bath

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	4
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• holistic approach2
• symptoms2
• osteopath2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 203 words
Visibility	4	ranks for 1 of 12 keywords · average position 21 · local 3-pack: 0
Local presence	65	4 reviews · rated 5 · 0 new in 90 days
Technical	63	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Technical: 63/100, below the sector median of 88.
• Content & trust: 30/100, below the sector median of 53.

How this compares to the leader

Hybrid Health Bath leads the index with 80/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (30 vs 75); Visibility (4 vs 46).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Roger Whalley Osteopath in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Clare Doyle Physiotherapist	#49	46/100	2 places above you
Quanta Health Solutions	#53	45/100	2 places below you
Pro Pelvic Floor	#48	47/100	3 places above you
Ellena West Osteopathy	#54	43/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 94 · accessibility 97 · best practices 78 · SEO 92 — biggest losses: Render-blocking requests; Reduce unused JavaScript; Improve image delivery
Google profile detail	9 photos · claimed · has a description · no hours listed
Backlinks	50 referring domains · 55 links · rank 38
Site structure	7 pages crawled · 10 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 0 sitemap pages not reachable by following links
Sitemap	7 URLs listed · declared in robots.txt · newest entry 392 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Roger Whalley Osteopath’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveNathan Jensen Clinic#50 · 46/100 Full indexAll 67 firms ↓ Ranked belowRolfing with Kate#52 · 46/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.