Baby Check Bath (CIC) — Bath Physiotherapy Digital Visibility Score

Digital Visibility Score: 48 / 100 · Rank 43 of 67

Digital Visibility Score48/100Rank 43 of 67Problems found1The site has not changed in a long timeFurthest behind-18Local presence: 55 against a sector median of 73

Measured 31 August 2026 via the PYC Bath Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	56	62	−6
Technical	100	88	+12
Local presence	55	73	−18
Visibility	4	4	level
AI search presence	0	0	level
Content & trust	53	53	level

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-6
Technical		+12
Local presence		-18
Visibility		0
AI search presence		0
Content & trust		0

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 11.1 years ago.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 30, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Bath	not in top 100
physio Bath	not in top 100
best physiotherapist Bath	not in top 100
sports injury clinic Bath	not in top 100
back pain treatment Bath	not in top 100
chiropractor Bath	not in top 100
osteopath Bath	#30
private physio Bath	not in top 100
rehabilitation clinic Bath	not in top 100
physiotherapy Widcombe	not in top 100
physiotherapy Lansdown	not in top 100
physio Widcombe	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Hybrid Health Bath, on every pillar.

Technical		100
Local presence		55
Visibility		4
AI search presence		0
Content & trust		53

this firm sector median leader

Baby Check Bath (CIC) trails Hybrid Health Bath by 189 points across 4 pillars, but 66% of that is AI search presence and Local presence alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Bath?
✗	Which physio clinic in Bath would you recommend for a sports injury?
✗	Top rated physiotherapy in Bath
✗	I have back pain and live in Bath - who should I see?
✗	Best physiotherapy in Widcombe, Bath

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	53	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 884 words · last changed: 4047 days ago
Visibility	4	ranks for 1 of 12 keywords · average position 30 · local 3-pack: 0
Local presence	55	0 reviews · 1 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Local presence: 55/100, below the sector median of 73.

How this compares to the leader

Hybrid Health Bath leads the index with 80/100. The largest gaps are: AI search presence (0 vs 80); Local presence (55 vs 100); Visibility (4 vs 46).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Baby Check Bath (CIC) in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Samuel Maddock Health Clinic	#41	49/100	2 places above you
Top To Toe Physiotherapy	#45	48/100	2 places below you
Phase One / TEMPUS Gym	#40	49/100	3 places above you
Your Chiropractor	#46	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 68 · accessibility 80 · best practices 73 · SEO 85 — biggest losses: Document does not have a main landmark.; Browser errors were logged to the console; Does not use HTTPS
Google profile detail	1 photo · claimed · has a description · hours listed
Backlinks	90 referring domains · 117 links · rank 140
Site structure	25 pages crawled · 39.9 internal links per page · reachable in: contact 1 click · 1% of links use a generic anchor
Sitemap	42 URLs listed · not declared in robots.txt · newest entry 468 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Baby Check Bath (CIC)‘s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveSultana Khan Osteopathy#42 · 49/100 Full indexAll 67 firms ↓ Ranked belowFITZ AND PHYSIO#44 · 48/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.