Flawless — Bath Architect Digital Visibility Score

Digital Visibility Score: 52 / 100 · Rank 32 of 80

Digital Visibility Score52/100Rank 32 of 80 · top 39%Problems found1The site has not changed in a long timeFurthest behind-19.5Local presence: 59 against a sector median of 78.5

Measured 31 August 2026 via the PYC Bath Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	71	63	+8
Technical	100	88	+12
Local presence	59	78.5	−19.5
Visibility	4	0	+4
AI search presence	0	0	level
Content & trust	53	37	+16

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+8
Technical		+12
Local presence		-19.5
Visibility		+4
AI search presence		0
Content & trust		+16

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 6 years ago.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 47, in the local 3-pack for 0 keywords.

Keyword	Position
architects Bath	not in top 100
architect Bath	not in top 100
architectural services Bath	not in top 100
house extension architect Bath	not in top 100
planning application architect Bath	not in top 100
listed building architect Bath	not in top 100
residential architects Bath	not in top 100
commercial architects Bath	not in top 100
self build architect Bath	#47
loft conversion architect Bath	not in top 100
barn conversion architect Bath	not in top 100
conservation architect Bath	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Designscape Architects, on every pillar.

Speed & CWV		71
Technical		100
Local presence		59
Visibility		4
AI search presence		0
Content & trust		53

this firm sector median leader

Flawless trails Designscape Architects by 168 points across 4 pillars, but 65% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical, Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Bath?
✗	Which architect in Bath would you recommend for a house extension?
✗	Top rated architectural practices in Bath
✗	I need an architect in Bath - who should I contact?
✗	Conservation architects in Bath

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	53	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 1,324 words · last changed: 2198 days ago
Visibility	4	ranks for 1 of 12 keywords · average position 47 · local 3-pack: 0
Local presence	59	0 reviews · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Local presence: 59/100, below the sector median of 78.5.

How this compares to the leader

Designscape Architects leads the index with 80/100. The largest gaps are: AI search presence (0 vs 60); Visibility (4 vs 53); Local presence (59 vs 90).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Flawless in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Collaborative Design and Build Ltd.	#30	52/100	2 places above you
Alex Tart Architects, Bath	#34	51/100	2 places below you
Klas Hyllén Architecture	#29	53/100	3 places above you
Lord Architecture Ltd	#35	51/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 78 · accessibility 91 · best practices 78 · SEO 85 — biggest losses: Links are not crawlable; Links do not have descriptive text; Links do not have a discernible name
Google profile detail	1 photo · unclaimed · no description · no hours listed
Backlinks	13 referring domains · 63 links · rank 7 · 72 broken
Site structure	1 pages crawled · 91 internal links per page · reachable in: contact 1 click, about 1 click · 11% of links use a generic anchor · 32 sitemap pages not reachable by following links
Sitemap	32 URLs listed · declared in robots.txt · newest entry 486 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Flawless’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveDimension 22 Ltd#31 · 52/100 Full indexAll 80 firms ↓ Ranked belowWoolf Interior Architecture & Design#33 · 52/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.