Digital Visibility Score: 51 / 100 · Rank 16 of 55
Measured 29 August 2026 via the PYC Worcester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology . Spotted an error? Request a correction .
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV -11 Technical +25 Local presence 0 Visibility +33 AI search presence 0 Content & trust -25
These are specific, checkable faults on the site — not opinions about it.
Worth fixing Very little published content The homepage carries 224 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote. Worth knowing The site has not changed in a long time The homepage last reported a change 5 years ago.
Ranks for 7 of 12 keywords, average position 26.1, in the local 3-pack for 2 keywords.
Keyword Position builders Worcester not in top 100 construction companies Worcester #6 best builders Worcester #36 house extensions Worcester #5 loft conversions Worcester not in top 100 new build developers Worcester not in top 100 commercial construction Worcester #2 groundworks contractors Worcester #16 renovation builders Worcester #55 builders St John's not in top 100 builders Barbourne #63 construction St John's not in top 100
This firm against the sector median and the index leader, General Builds, on every pillar.
Speed & CWV 50 Technical 100 Local presence 76 Visibility 33 AI search presence 0 Content & trust 12
Claines Construction trails General Builds by 100 points across 4 pillars, but 66% of that is Content & trust and Speed & CWV alone. It already matches or beats the leader on Technical, Visibility.
Ranked between #11 and #20 — one page from the first, ordered by how close.
#16
1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗ Who are the best builders in Worcester? ✗ Which construction company in Worcester would you recommend for an extension? ✗ Top rated building contractors in Worcester ✗ I need a builder in Worcester - who should I contact? ✗ Best construction firms in St John's, Worcester
Google Business Profile.
Rating 5 / 5 Reviews 1 Locations 1 Reviews in last 90 days 0 Address matches website yes
What each score is made of. Every input here is in the open dataset , so the arithmetic can be checked rather than taken on trust.
Pillar Score Made up of Content & trust 12 about page: no · team page: no · credentials: no · blog or news: no · homepage: 224 words · last changed: 1824 days ago Visibility 33 ranks for 7 of 12 keywords · average position 26.1 · local 3-pack: 2 Local presence 76 1 reviews · rated 5 · 0 new in 90 days Technical 100 HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes
Speed & CWV: 50/100, below the sector median of 61.
Content & trust: 12/100, below the sector median of 37.
General Builds leads the index with 66/100. The largest gaps are: Content & trust (12 vs 58); Speed & CWV (50 vs 70); AI search presence (0 vs 20).
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
The firms nearest Claines Construction in this ranking, beyond the two either side.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology .
Companies House No confident match on the registered name Real-user speed (CrUX) Too little traffic to appear in Chrome’s public dataset Lighthouse (lab, mobile) Performance 57 · accessibility 70 · best practices 78 · SEO 92 — biggest losses: Document request latency; LCP request discovery; Avoid large layout shifts Google profile detail 1 photo · unclaimed · no description · hours listed Backlinks 30 referring domains · 73 links · rank 77 Site structure 1 pages crawled · 9 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor
Claines Construction’s lowest-scoring pillars among those we publish remediation guidance for:
How this is measured: see the index methodology , and the statistical methods behind each pillar. This index is published by PYC ; if you want this score moved, start here .