Williams Windows — Gloucestershire Double Glazing Digital Visibility Score

Digital Visibility Score: 51 / 100 · Rank 42 of 99

Digital Visibility Score51/100Rank 42 of 99 · top 42%Problems found2Structured data present, but no LocalBusiness markupOne page from the first1Closest: upvc windows Cheltenham at #12Furthest behind-4.5Speed & CWV: 60 against a sector median of 64.5

Measured 14 September 2026 via the PYC Gloucestershire Double Glazing Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	60	64.5	−4.5
Technical	88	88	level
Local presence	76	71	+5
Visibility	15	4	+11
AI search presence	0	0	level
Content & trust	37	41	−4

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-4.5
Technical		0
Local presence		+5
Visibility		+11
AI search presence		0
Content & trust		-4

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 7.3 years ago.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 10, in the local 3-pack for 2 keywords.

Keyword	Position
double glazing Gloucestershire	not in top 100
double glazing companies Gloucestershire	not in top 100
upvc windows Gloucestershire	not in top 100
replacement windows Gloucestershire	not in top 100
window fitters Gloucestershire	not in top 100
best double glazing Gloucestershire	not in top 100
double glazing installers Gloucestershire	not in top 100
composite doors Gloucestershire	not in top 100
conservatories Gloucestershire	not in top 100
double glazing Cheltenham	#8
double glazing Gloucester	not in top 100
upvc windows Cheltenham	#12

The gap to the leader

This firm against the sector median and the index leader, Albany Windows Ltd, on every pillar.

Technical		88
Local presence		76
Visibility		15
AI search presence		0
Content & trust		37

this firm sector median leader

Williams Windows trails Albany Windows Ltd by 225 points across 5 pillars, but 68% of that is AI search presence and Visibility alone.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

upvc windows Cheltenham

#12

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best double glazing companies in Gloucestershire?
✗	Which window installer in Gloucestershire would you recommend for replacement windows?
✗	Top rated upvc window fitters in Gloucestershire
✗	I need new double glazing in Gloucestershire - who should I contact?
✗	Best double glazing companies in Cheltenham, Gloucestershire

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	36
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	37	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 1,601 words · last changed: 2661 days ago
Visibility	15	ranks for 2 of 12 keywords · average position 10 · local 3-pack: 2
Local presence	76	36 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

Albany Windows Ltd leads the index with 89/100. The largest gaps are: AI search presence (0 vs 100); Visibility (15 vs 69); Content & trust (37 vs 87).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Williams Windows in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Prior Products Cheltenham	#40	51/100	2 places above you
C&K Joinery Ltd	#44	50/100	2 places below you
CK Steel & Aluminium Doors	#39	51/100	3 places above you
Ellwood Windows & Conservatories Ltd	#45	50/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Site structure	8 pages crawled · 42.8 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

Williams Windows’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (15/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveSkyline Systems Ltd#41 · 51/100 Full indexAll 99 firms ↓ Ranked belowBarry Hunt Windows Ltd.#43 · 50/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.