Craftswold — Gloucestershire Double Glazing Digital Visibility Score

Digital Visibility Score: 53 / 100 · Rank 31 of 99

Digital Visibility Score53/100Rank 31 of 99 · top 31%Problems found1No structured data on the homepageFurthest behind-13Technical: 75 against a sector median of 88

Measured 14 September 2026 via the PYC Gloucestershire Double Glazing Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	64.5	−2.5
Technical	75	88	−13
Local presence	80	71	+9
Visibility	29	4	+25
AI search presence	0	0	level
Content & trust	55	41	+14

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-2.5
Technical		-13
Local presence		+9
Visibility		+25
AI search presence		0
Content & trust		+14

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 7 of 12 keywords, average position 44.1, in the local 3-pack for 0 keywords.

Keyword	Position
double glazing Gloucestershire	not in top 100
double glazing companies Gloucestershire	#44
upvc windows Gloucestershire	#39
replacement windows Gloucestershire	#39
window fitters Gloucestershire	#50
best double glazing Gloucestershire	not in top 100
double glazing installers Gloucestershire	#50
composite doors Gloucestershire	not in top 100
conservatories Gloucestershire	not in top 100
double glazing Cheltenham	#44
double glazing Gloucester	not in top 100
upvc windows Cheltenham	#43

The gap to the leader

This firm against the sector median and the index leader, Albany Windows Ltd, on every pillar.

Technical		75
Local presence		80
Visibility		29
AI search presence		0
Content & trust		55

this firm sector median leader

Craftswold trails Albany Windows Ltd by 202 points across 5 pillars, but 69% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best double glazing companies in Gloucestershire?
✗	Which window installer in Gloucestershire would you recommend for replacement windows?
✗	Top rated upvc window fitters in Gloucestershire
✗	I need new double glazing in Gloucestershire - who should I contact?
✗	Best double glazing companies in Cheltenham, Gloucestershire

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	8
Locations	1
Reviews in last 90 days	3
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	55	about page: yes · team page: yes · credentials: no · blog or news: no · homepage: 590 words
Visibility	29	ranks for 7 of 12 keywords · average position 44.1 · local 3-pack: 0
Local presence	80	8 reviews · rated 5 · 3 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Technical: 75/100, below the sector median of 88.

How this compares to the leader

Albany Windows Ltd leads the index with 89/100. The largest gaps are: AI search presence (0 vs 100); Visibility (29 vs 69); Content & trust (55 vs 87).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Craftswold in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Alfram	#29	53/100	2 places above you
B B Fabrications UK Ltd	#33	52/100	2 places below you
Mercury Glazing Supplies Ltd	#28	54/100	3 places above you
Cotswold Architectural Products Ltd	#34	52/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Site structure	14 pages crawled · 27 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor · 2 sitemap pages not reachable by following links
Sitemap	15 URLs listed · declared in robots.txt · no lastmod dates · 5 of 5 sampled URLs resolve

Where to get this fixed

Craftswold’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (29/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveBifolding Door Factory#30 · 53/100 Full indexAll 99 firms ↓ Ranked belowUltraView (formerly Cotswold Windows)#32 · 53/100

---

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.