Poppins — Gloucester Restaurant Digital Visibility Score

Digital Visibility Score: 53 / 100 · Rank 15 of 44

Digital Visibility Score53/100Rank 15 of 44 · top 33%Problems found2No structured data on the homepageFurthest behind-5Local presence: 79 against a sector median of 84

Measured 29 August 2026 via the PYC Gloucester Restaurant Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	91	69	+22
Technical	75	75	level
Local presence	79	84	−5
Visibility	4	0	+4
AI search presence	0	0	level
Content & trust	30	26.5	+3.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+22
Technical		0
Local presence		-5
Visibility		+4
AI search presence		0
Content & trust		+3.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 309 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 38, in the local 3-pack for 0 keywords.

Keyword	Position
restaurants Gloucester	not in top 100
best restaurants Gloucester	not in top 100
places to eat Gloucester	not in top 100
restaurants near me Gloucester	not in top 100
fine dining Gloucester	not in top 100
family restaurants Gloucester	#38
sunday lunch Gloucester	not in top 100
book a table Gloucester	not in top 100
top rated restaurants Gloucester	not in top 100
restaurants Gloucester Quays	not in top 100
restaurants Westgate	not in top 100
places to eat Gloucester Quays	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Greek on the Docks, on every pillar.

Speed & CWV		91
Technical		75
Local presence		79
Visibility		4
AI search presence		0
Content & trust		30

this firm sector median leader

Poppins trails Greek on the Docks by 104 points across 4 pillars, but 77% of that is AI search presence and Local presence alone. It already matches or beats the leader on Speed & CWV, Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	What are the best restaurants in Gloucester?
✗	Where should I eat in Gloucester tonight?
✗	Top rated restaurants in Gloucester
✗	I want a nice meal in Gloucester - where should I book?
✗	Best places to eat in Gloucester Quays, Gloucester

Local presence

Google Business Profile.

Rating	4.1 / 5
Reviews	306
Locations	1
Reviews in last 90 days	3
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• friendly staff29
• cleanliness5
• polite staff5
• food quality4
• baked potato3
• quiet atmosphere3
• greasy spoon2
• clean café2
• portions2
• value for money2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 309 words
Visibility	4	ranks for 1 of 12 keywords · average position 38 · local 3-pack: 0
Local presence	79	306 reviews · rated 4.1 · 3 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

Greek on the Docks leads the index with 67/100. The largest gaps are: AI search presence (0 vs 60); Local presence (79 vs 99); Technical (75 vs 88).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Poppins in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
The New Dawn Inn	#13	55/100	2 places above you
Royal Oak	#17	53/100	2 places below you
The Linden Tree	#12	55/100	3 places above you
Eat Unique	#18	52/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 81 · accessibility 94 · best practices 78 · SEO 100 — biggest losses: Heading elements are not in a sequentially-descending order; Displays images with incorrect aspect ratio; Does not use HTTPS
Google profile detail	56 photos · claimed · has a description · hours listed · 18 of 306 reviews are one star
Backlinks	275 referring domains · 4752 links · rank 244
Site structure	1 pages crawled · 126 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 45 sitemap pages not reachable by following links
Sitemap	46 URLs listed

Where to get this fixed

Poppins’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveChuck Burgers#14 · 53/100 Full indexAll 44 firms ↓ Ranked belowRoots + Seeds Cafe Kitchen Gloucester Food Docks#16 · 53/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.