Bespoke Treatment — Gloucester Physiotherapy Digital Visibility Score

Digital Visibility Score: 41 / 100 · Rank 43 of 46

Digital Visibility Score41/100Rank 43 of 46Critical problem1Search engines are being told not to index this siteFurthest behind-25Technical: 63 against a sector median of 88

Measured 1 September 2026 via the PYC Gloucester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	52	63	−11
Technical	63	88	−25
Local presence	69	72.5	−3.5
Visibility	4	10.5	−6.5
AI search presence	0	0	level
Content & trust	40	49	−9

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-11
Technical		-25
Local presence		-3.5
Visibility		-6.5
AI search presence		0
Content & trust		-9

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 31, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Gloucester	not in top 100
physio Gloucester	not in top 100
best physiotherapist Gloucester	not in top 100
sports injury clinic Gloucester	not in top 100
back pain treatment Gloucester	not in top 100
chiropractor Gloucester	not in top 100
osteopath Gloucester	not in top 100
private physio Gloucester	#31
rehabilitation clinic Gloucester	not in top 100
physiotherapy Quedgeley	not in top 100
physiotherapy Hucclecote	not in top 100
physio Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, 5 Valleys Physio Ltd (Gloucester), on every pillar.

Speed & CWV		52
Technical		63
Local presence		69
Visibility		4
AI search presence		0
Content & trust		40

this firm sector median leader

Bespoke Treatment trails 5 Valleys Physio Ltd (Gloucester) by 242 points across 6 pillars, but 62% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Gloucester?
✗	Which physio clinic in Gloucester would you recommend for a sports injury?
✗	Top rated physiotherapy in Gloucester
✗	I have back pain and live in Gloucester - who should I see?
✗	Best physiotherapy in Quedgeley, Gloucester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	12
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• friendliness3
• leg3
• sports massage2
• sports2
• massage2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	40	about page: no · team page: no · credentials: no · blog or news: yes · homepage: 1,529 words
Visibility	4	ranks for 1 of 12 keywords · average position 31 · local 3-pack: 0
Local presence	69	12 reviews · rated 5 · 0 new in 90 days
Technical	63	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: no

Key findings

• Speed & CWV: 52/100, below the sector median of 63.
• Technical: 63/100, below the sector median of 88.

How this compares to the leader

5 Valleys Physio Ltd (Gloucester) leads the index with 78/100. The largest gaps are: AI search presence (0 vs 100); Visibility (4 vs 54); Content & trust (40 vs 79).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Bespoke Treatment in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Recommended Physiotherapist Gloucestershire	#41	43/100	2 places above you
CPM Sports	#45	39/100	2 places below you
LC-osteopathy	#40	43/100	3 places above you
Cheltenham Osteopaths	#46	24/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 70 · accessibility 92 · best practices 78 · SEO 100 — biggest losses: Network dependency tree; Font display; Heading elements are not in a sequentially-descending order
Google profile detail	9 photos · claimed · has a description · no hours listed · 0 of 12 reviews are one star
Backlinks	44 referring domains · 44 links · rank 0
Site structure	1 pages crawled · 11 internal links per page · 0% of links use a generic anchor · 0 sitemap pages not reachable by following links
Sitemap	1 URLs listed · declared in robots.txt · newest entry 904 days old · 1 of 1 sampled URLs resolve

Where to get this fixed

Bespoke Treatment’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveForma#42 · 42/100 Full indexAll 46 firms ↓ Ranked belowAndrew Knowles Physiotherapy#44 · 39/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.